Key Responsibilities
- Core responsibility will be to manage search and paid social campaigns directly in advertising platforms across assigned clients, and also contribute to strategy when possible.
- Executes, optimizes and reports on advertising campaigns that meets specific client goals, including fundraising, engagement, advocacy and lead generation.
- Conduct KPI discovery, keyword research, and competitor analyses for SEM campaigns.
- Implements audience segmentation and media bidding strategies.
- Collaborate on the implementation of technical and creative needs.
- Use current best practices and strategies to create and manage tests across ad platforms.
- Evaluate campaign performance, provide interim reports, and communicate campaign progress to teams.
- Generate good quality leads through adwards.
- Perform other related duties as assigned by management.
Skills Knowledge and Expertise
The ideal candidate will have: