The Marketing & PR Manager must follow the direction of his / her immediate Supervisor and operate in accordance with the Company Policy.
Responsibilities:
Marketing:
Develop and successfully implement the brand strategy & plans both locally and internationally
Analyse market trends and identify business opportunities
Define clear objectives, KPIs and manage delivery of all brand marketing plans/activities to achieve the agreed upon KPIs
Formulate and control brand marketing budget
Ensure clear understanding of brand and portfolio performance at all levels of the P&L, making clear recommendations of actions to grow the business profitably
Continuously update and enhance company website
Social Media Plan and Management: Instagram, LinkedIn, facebook etc.
Print and radio advertising campaign strategy
Development of all marketing material / collaterals, press media pack (photography, video etc), retail marketing
Public Relations:
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Use social media plan to engage audiences across online platforms
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests
Create content for press releases and keynote presentations
Exhibition attendance calendar planning and execution
Farm tour strategy (with partnerships)
Chef outreach program (farm tours, restaurant collaborations, oysterbox events)
Events:
Attendance at main industry events, with or without tasting stands
Work with Oyster Box Manager to arrange participation at B2C and B2B events
Other tasks deemed appropriate by the Manager.
Education:
BA/MA degree in Marketing, Advertising, Communications, or a related discipline preferred.
Skills Required:
Category & Brand vision, strategy & positioning
Digital Marketing
Media strategy & execution
Integrated Communication strategy
Events Management
Passionately listens to & understands stakeholders
Collaborates, co-creates, manages projects
Proven track record designing and executing successful public relations campaigns
Strong relationships with both local and national business and industry media outlets
Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
Exceptional writing and editing skills
Experience with social media including advertising
Event planning experience