We are seeking a talented and experienced Performance Marketing Manager / Meta Ads Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, implementing, and optimizing advertising campaigns across various Meta platforms, including Facebook, Instagram, Messenger, and Audience Network, but also Google, TikTok and LinkedIn. You will play a crucial role in driving user acquisition, engagement, and retention through targeted and compelling advertising strategies. Responsibilities • Develop and execute comprehensive advertising strategies on Meta and LinkedIn platforms to achieve marketing objectives, such as increasing brand awareness, driving website traffic, and boosting conversions. • Conduct thorough audience research and utilize retargeting and targeting options to reach specific demographics, interests, and behaviors. • Create engaging ad creatives, including images, videos, and copy, tailored to different audience segments and ad formats. • Monitor ad performance closely, analyze key metrics, and optimize campaigns to maximize return on investment (ROI) and achieve KPIs. • Implement A/B testing methodologies to continuously improve ad performance and identify winning variations. • Stay updated on industry trends, platform updates, and best practices for Meta advertising, and integrate new features and strategies into campaigns. • Collaborate with marketing team (design, social, SEO, photographer) to ensure alignment of advertising initiatives with overall marketing objectives. • Provide regular reports and insights on campaign performance, including recommendations for optimizations and future strategies. • Stay informed about advertising policies and guidelines on Meta / LinkedIn platforms and ensure compliance with all regulations. • Reporting on campaigns results to head of marketing.

• Min 3 years of Experience. • Bachelor’s degree in Marketing, Advertising, Communications, or related field. • Media Planning and digital marketing at agencies • Proven experience managing advertising campaigns on Meta and LinkedIn platforms, with a strong understanding of Facebook Ads Manager and other ad management tools • Knowledge of Dubai real estate is a plus. • Demonstrated ability to drive results through targeted audience segmentation, creative optimization, and performance analysis. • Proficiency in analyzing data and metrics to derive actionable insights and optimize campaign performance. • Strong communication skills with the ability to articulate ideas, present findings, and collaborate effectively with team members. • Detail-oriented mindset with a focus on accuracy and quality in campaign setup and performance tracking. • Ability to thrive in a fast-paced environment, prioritize tasks effectively, and adapt to evolving priorities and challenges. • Certification in Facebook Blueprint, LinkedIn Ads or other relevant advertising certifications is a plus. • Experience with other digital advertising platforms (Google Ads, WhatsApp,TikTok) is a plus. • Agency experience preferred, • Detail-oriented mindset with a focus on accuracy and quality in campaign setup and performance tracking. • Ability to thrive in a fast-paced environment, prioritize tasks effectively, and adapt to evolving priorities and challenges. • Certification in Facebook Blueprint, LinkedIn Ads or other relevant advertising certifications is a plus.