Head of Revenue Growth Management will be responsible for developing and executing strategies to optimize revenue and profitability for our FMCG products. This role involves analyzing market trends, pack & brand mix, pricing strategies, and sales data to drive decision-making processes and achieve financial goals. The role will work closely with cross-functional teams including Sales, Marketing, and Supply chain to implement revenue-enhancing initiatives and ensure alignment with business objectives.
Key Responsibilities:
Revenue Strategy Development:
- Develop and implement revenue management strategies to maximize profitability and market share.
- Analyse market trends, competitor activities, and consumer behavior to inform pricing and promotional strategies.
- Pack & Brand Mix Maximization
Pricing Optimization:
- Establish pricing strategies that align with the company’s financial goals and market positioning.
- Monitor and adjust pricing models based on product performance, market conditions, and cost changes.
Promotional & Trade Margin Management:
- Collaborate with the Marketing and Sales teams to design and evaluate promotional campaigns.
- Assess the effectiveness of promotions and adjust strategies as needed to optimize return on investment.
- Trade Margins analysis & efficiency.
Performance Monitoring & Reporting:
- Track key performance indicators (KPIs) related to revenue, pricing, and profitability.
- Prepare and present regular reports and insights to senior management, highlighting opportunities and areas for improvement.
Cross-functional Collaboration:
- Work closely with Sales, Marketing, and Finance departments to ensure alignment and integration of revenue management strategies.
- Support the Sales team with pricing and promotional guidelines and strategies.
Process Improvement:
- Identify and implement process improvements to enhance revenue management practices and efficiency.
- Stay abreast of industry best practices and emerging trends to drive continuous improvement.
Qualifications:
- Bachelor’s degree in business administration, Finance, Economics, or a related field. MBA or advanced degree preferred.
- Minimum of 10 years of experience in revenue management, pricing, or a related field within the FMCG industry, preferably in beverage category.
- Strong analytical and problem-solving skills with the ability to interpret complex data and market trends.
- Proficiency in revenue management tools & models, as well as advanced Excel skills.
- Excellent communication and interpersonal skills with the ability to present data-driven insights effectively.
- Proven experience in developing and executing successful pricing and revenue strategies.
- Strong leadership skills with experience managing and delivering through others.