Synopsis

As a Digital & eCommerce specialist, you will play a key role in leveraging digital data to gather actionable insights to maximize digital conversion. This position requires an action - oriented analyst who combines critical thinking with advanced analytical techniques to optimize Digital conversion strategies. You will actively collaborate with the ecommerce team and various other departments to develop and maintain reports, dashboards, and conversion improvement models, leverage marketing tools & platforms that increase conversion rates & overall eCommerce Performance.

Accountabilities

• Identify trends using Digital analytics and data from other internal systems to review impact of new projects/initiatives implemented on Digital touchpoints and provide recommendation to improve conversion rates and grow direct sales.
• Execute quantitative and qualitative analysis of Digital data & booking trends to proactively deliver booking funnel & self-service business conversion metrics to the leadership team.
• Ideate and create bespoke solutions and dashboards that empower exploratory analysis within the Digital & eCommerce domain.
• Develop and execute a comprehensive Martech strategy to enhance Digital & eCommerce capabilities
• Responsible for implementing & optimizing marketing tech to drive business growth
• Implement A/B and multivariate tests.
• Keep up to date with CRO trends and best practices & monitor/ evaluate product performance to facilitate iteration and improvement.
• Partner with cross- functional teams to develop positioning of the digital product and personalised experience.
• Execute quantitative and qualitative analysis of Digital data, booking trends to proactively deliver booking funnel & self-service optimization opportunities and conversion metrics.
  
  

Education & Experience

• 3+ years’ experience working in an analytical / Optimization/ Mar Tech role in a Digital & eCommerce environment
• Proven experience in conversion rate optimization preferably in an eCommerce environment
• Solid understanding of CRO techniques and methodologies, including A/B testing, multivariate testing, and funnel analysis
• Advanced knowledge of tools and platforms such as Google analytics 4, Google Tag Manager, Adobe Test & Target and Adobe Analytics and other industry leading tools
• Working knowledge of MarTech stack & Javascript experience
• Working knowledge in airline, customer experience and usability is desirable
• Technical and business operations knowledge with proven ability to drive solutions, based on data analysis and translate insights into concrete actions
• Recognized as an active team player, with excellent communication and coordination skills as this role requires working with multiple teams across the organization
  
  

About Etihad Airways

Etihad Airways, the national airline of the UAE, was formed in 2003 and quickly went on to become one of the world’s leading airlines. From its home in Abu Dhabi, Etihad flies to passenger and cargo destinations in the Middle East, Africa, Europe, Asia, Australia and North America. Together with Etihad’s codeshare partners, Etihad’s network offers access to hundreds of international destinations. In recent years, Etihad has received numerous awards for its superior service and products, cargo offering, loyalty programme and more. Etihad is recognised as one of the world’s leading airlines in response to COVID-19 and was the first airline in the world to fully vaccinate its crew on board.

Etihad sees tackling the climate crisis as the most important issue of our time, and through strategic partnerships with major global aviation brands and OEMs, Etihad is relentless in its pursuit of industry decarbonisation.

To learn more, visit etihad.com