Job Responsibilities:

• Devise integrated marketing campaigns with the aim of acquiring new customers and retaining existing customers through the various channels, including but not limited to: Social Media, Digital Marketing, Event & Activations, Influencers, Offline Media etc…
• Manage the procedure, implementation, tracking and measurement of marketing campaigns
• Brief and coordinate the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity and design content
• Work within a budget by preparing budget and KPI plan for each campaign
•  Write, edit and proofread copy for promotional materials within marketing campaigns
•  Ensure that the organisation’s brand and identity is adhered to in campaigns and in all communication channels
• Deliver regular reports of campaign results and evaluation of KPIs
• Ensure accuracy of marketing materials and provide formal sign-off
• Take responsibility for the organisation of any events, activations and influencer campaigns
• Keep abreast of current trends in marketing, competition and trends and create weekly/monthly reports for internal distribution

Requirements:

• Degree in Media, Marketing, or any related field.
• Strong understanding of Integrated Marketing Channels, content marketing and reputation management
• Min. 3 years of experience in F&B restaurants in home-grown concepts
• Working knowledge of campaign management, social media and analytics; account management experience will be given preference
• Strong, professional Management Skills to manage internal and external agencies to deliver campaigns.
• Strong Communication skills, writing skills to manage relationships and enhance work output performance
• Project management and Numeric skills are a plus for measuring ROI per campaign, meeting deadlines and timely delivery of campaigns and using data to enhance performance.
• English (must) and Arabic (preferred).