Job Description
Brand development, promotion and protection
Marketing Activities
Communication Activities
Responsibilities
Brand development, promotion and protection
- Creates engaging written content for all of SEHA’s marketing and brandings activities. These channels may include ATL & BTL advertising, social media, digital and/or internal.
- Familiarize yourself with each organization's brand ideals and website to create content that supports their objectives and desired identity
- Stay up-to-date with the latest industry trends
- Produce error-free content that adheres to the company's style guidelines, consistent with SEHA’s tone and vision
Marketing activities
- Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand
- Collaborate with the wider Marketing and Communications team to develop a variety of content marketing materials
- Propose copy concepts and present underlying strategic thinking to marketing and communication manager and director
- Liaise with Designers to enrich text with visual aids, like images and charts
- Cooperate with the marketing team to create web content and monitor its effectiveness over time
- Use SEO practices to optimize articles and increase visibility
Communications activities
- Plan and implement editorial calendar
- Prepare and publish articles that describe our company and products
- Write clean, concise, well-polished content
- Research industry-related topics and identify gaps in our content
- Shape language and tone used in sales emails, banners and brochures
- Ensure all content is up-to-date
- Maintain a content calendar that schedules all aspects of the creation and delivery of content throughout the year
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company
- Determine sources for content creation (both internal and external)
Qualifications
Required: Bachelor’s degree in Marketing and Communications, journalism, Business Administration or other related field required
Desired: Master’s degree in Digital Marketing or Masters of Business Administration preferred;