We are looking for a highly creative, detail-driven Creative Content Producer/Designer to bring the Nails brand to life across all offline and digital platforms. This role is perfect for someone who understands branding, graphic design, social media and has a passion for beauty and aesthetics— and who can translate our services, campaigns and brand experiences into compelling, high-quality content.

Skills

1. Content Creation & Production

· Plan, shoot, and edit high-quality photos and videos for social media, website, and in-branch digital screens.

· Create short-form viral videos (Reels, TikToks, Stories) aligned with current trends.

· Produce multimedia content including graphics, photos, videos, and animations for Instagram, TikTok, WhatsApp, Google, website, and internal screens.

· Edit, retouch, and optimize all content to match brand standards and maintain consistent aesthetics.

· Capture high-quality visuals showcasing services, products, promotions, and salon ambiance.

· Manage and coordinate models for marketing shoots, ensuring proper representation, diversity, and alignment with brand guidelines.

2. Creative Direction & Visual Identity

· Direct creative concept development for campaigns, photoshoots, and marketing visuals.

· Develop creative visual concepts, themes, and design strategies to elevate brand recognition and appeal.

· Maintain and enhance the company’s branding across all platforms, ensuring visual consistency in every output.

· Create, adapt, and refine design elements for digital platforms, print materials, and in-branch displays.

· Design and produce new and existing brand collaterals including badges, signage, QR stands, stickers, menus, and promotional visuals.

· Design and maintain high-impact visual merchandising displays that educate clients, highlight products, and support retail performance.

3. Social Media & Digital Presence

· Build and present monthly content calendars and ensure consistent daily posting.

· Write, craft, and copyright all promotional text: captions, posts, ad copy, videos, and communication messages.

· Develop content ideas, inspiration themes, and viral concepts to increase engagement and grow online presence.

· Research industry trends, innovations, competitors, and social insights to keep content relevant.

· Manage, update, and optimize content across all social media platforms.

· Respond to client engagement by addressing likes, comments, and direct messages in a timely, brand-aligned manner.

4. Brand Marketing, Promotions & Campaigns

· Create and design content for in-house promotions, offers, seasons, and events to strengthen salon-level engagement.

· Plan and execute promotional events and marketing campaigns including creative direction, strategy, goals, and budgets.

· Lead full concept development for the annual corporate event and coordinate budgets with Accounts.

· Ensure timely design and production of all marketing materials for new branch openings (visuals, drops, signage, QR stands).

· Occasionally support sister companies with creative production to ensure cohesive branding across entities.

5. Cross-Department Collaboration & Training

· Collaborate with internal departments to support communication initiatives and produce visual training materials.

· Work closely with Operations, Training, and Branch teams to accurately capture service protocols, standards, and client experience.

· Assist in creating effective visual and multimedia materials for internal communication, education, and brand alignment.

6. Sustainability Initiatives

· Lead and support environmentally friendly design and production practices within the business.

· Promote sustainable visual merchandising, materials, and creative solutions where applicable.

Requirements

· Proven experience as a content creator, videographer, designer, or social media producer.

· Strong skills in photography, videography, and visual editing (Adobe Suite, CapCut, Lightroom, Photoshop, etc.).

· Deep understanding of beauty aesthetics, social media trends, and content best practices.

· Ability to multitask, manage multiple shoots, and meet deadlines.

· Highly creative with excellent attention to detail.

· Comfortable working in branches and interacting with clients and technicians.

· Experience in beauty, fashion, or hospitality is a plus.

Soft Skills

· Eye for detail and aesthetic precision

· Strong communication skills

· Fast learner and adaptable

· Team player with a collaborative mindset

· Excellent time management and organization

· Ability to work independently with minimal supervision