A fast-growing, multi-division business group based in Dubai is seeking an experienced Product manager, with a strong background in selling F&B Segment in UAE.

Required Competencies:

Product Manager must follow the direction of his / her immediate Supervisor and operate in accordance with the Company Policy.

We are seeking an experienced Product Manager to manage and grow a portfolio of F&B brands/products in the UAE market. The role will focus on product lifecycle management, market positioning, pricing, launches, and close collaboration with sales, marketing, supply chain, and principals.

Key Responsibilities:

Product Strategy & Planning

• You are like the CEO for the entire product range.


• You own end to end full ownership of the product from A-Z


• You hold full responsibility for end-to-end P&L ownership.


• Develop and execute product strategies aligned with brand, category, and business objectives


• Manage product portfolios across flavors, formats, pack sizes, and price points


• Identify gaps and opportunities based on consumer trends, seasonality, and competitive analysis


• Responsible for placement of product arrangement in retail, HORECA and aggregate channels.

Core Accountability

• Defines product strategy aligned with company objectives (revenue, growth, retention).


• Translates market and customer needs into clear product requirements.


• Owns the product roadmap—prioritization is their single biggest lever.


• Aligns stakeholders across engineering, design, marketing, sales, and leadership.


• Makes trade-off decisions under constraints (time, budget, scope).


• Measures success using KPIs (usage, conversion, churn, LTV, NPS).

New Product Development (NPD)

• Lead end-to-end NPD projects from concept to commercialization


• Collaborate with R&D, Quality, Supply Chain, and Operations on formulations, packaging, and shelf life


• Prepare business cases including costings, pricing, margins, and volume projections


• Conduct product trials, sensory testing, and consumer research

Product & Portfolio Management

• Own the end-to-end product lifecycle from onboarding, launch, growth, and optimization.


• Develop and execute product strategies aligned with our Group’s brand-building and distribution objectives.


• Manage product assortments, SKUs, pricing architecture, and margin optimization.


• Act as the key liaison between international principals/brands and internal teams.