Key Result Areas
Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
Design positioning, messaging architecture & marketing plans across Retail products & services offering
Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
Plan & implement all segments & products / services overall digital marketing strategy
Forecast digital sales performance trends and increase acquisition numbers across markets & segments
Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
Analyze data and insights to optimize campaigns across all segments
Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers
Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.
Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
Oversee & manage marketing budget and scheduling expenditures.
Set a strong marketing team, processes & policies in new markets
Launch Retail offering in new Markets
Operating Environment ,Framework and Boundaries, working Relationships
Mashreq is a challenger bank & an aggressive marketeer, this position has key responsibility to promote a culture of innovation & Customer Experience.
Working with all Retail Business Heads,Digital Studio Head and Customer Experience Head
Problem Solving
Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts.
Understanding detailed customer needs in terms of products / distribution through research and behavioural analysis.
Ability to adjust thinking to ever evolving situations, to overcome habits and to see things & opportunities in a fresh way
Being able to traverse a broad spectrum from strategic to tactical is key
Ability to work under Agile framework - collaborate across businesses, Digital Studio teams & CX to achieve business goals
Decision Making authority and Responsibility
Setting up marketing strategy across Retail segments, products & services.
Determining acquisition targets & CPA for segments and launch of new initiatives.
Knowledge, Skills and Experience
12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
Familiarity with bank’s operations, sales and support environments, and strong customer focus.
Entrepreneurial, strong profit orientation, effective team leader
Experience building innovative and agile teams and coaching them to their full potential
The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup, and innovator in banking and finance, powered by a diverse and dynamic team who put customers first. Together, we pioneer key innovations and developments in banking and financial services. Our mandate? To help customers find their way to Rise Every Day, partnering with them through the highs and lows to help them reach their goals and unlock their unique vision of success. Delivering superior service to clients by leading with innovation, treating colleagues with dignity and fairness while pursuing opportunities that grow shareholders value. We actively contribute to the community through responsible banking in our mission to inspire more people to Rise.Responsibilities:
• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in UAE & Pakistan
• Design positioning, messaging architecture & marketing plans across Retail products & services offering
• Developing impactful, multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR
• Plan & implement all segments & products / services overall digital marketing strategy
• Forecast digital sales performance trends and increase acquisition numbers across markets & segments
• Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs – acquisition vs CPA
• Analyze data and insights to optimize campaigns across all segments
• Design marketing initiatives to drive high-level of engagement, loyalty & life time value for Existing to Bank customers
• Monitor direct competitors & track marketing, and researches consumer behavior to grow customer demand for products and services.
• Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers’ experience across all touchpoints
• Oversee & manage marketing budget and scheduling expenditures.
• Set a strong marketing team, processes & policies in new markets
• Launch Retail offering in new Markets
Qualifications:
• 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
• Familiarity with bank’s operations, sales and support environments, and strong customer focus.
• Entrepreneurial, strong profit orientation, effective team leader
• Experience building innovative and agile teams and coaching them to their full potential