The Head, Brand and Social Media, Middle East and Pakistan plays a pivotal role within Standard Chartered, leading all social media communications and brand activation initiatives across the UAE, Middle East, and Pakistan. This position serves as the central authority for managing non-retail country websites and social media channels, striving to elevate the Bank's brand presence and safeguard its reputation within diverse and dynamic markets.

In this strategic role, you will architect and execute a cohesive social media strategy encompassing platforms such as Facebook, Instagram, X, and YouTube, complemented by collaboration with global teams to amplify messaging on LinkedIn and other group-owned channels. The role requires coordination with markets and business units to reinforce brand consistency and leverage marketing activations, sponsorships, and events, thereby enhancing visibility and engagement with key audiences.

Your responsibilities will extend beyond content management; you will lead brand reputation initiatives, anticipate trends within the evolving social media landscape, and promote innovative approaches to keep the brand relevant and future-ready. With a dual focus on hands-on execution and high-level strategic planning, this role demands an individual with both creativity and analytical acumen to drive brand value through digital channels effectively.

As a centre of excellence, this role offers a rewarding opportunity to influence brand narrative, mentor teams, and collaborate with senior leadership, driving impact across complex and multicultural markets.

Business Leadership and Brand Stewardship

• Serve as the guardian of the Standard Chartered Masterbrand, ensuring all digital content, in-market brand activation, campaigns, and marketing materials strictly adhere to brand guidelines and standards.


• Provide expert counsel to internal stakeholders and external agencies on brand identity applications, including visual, verbal, sonic, and experiential elements to maintain brand integrity across all touchpoints.


• Evaluate and approve brand usage on all digital platforms, ensuring alignment with corporate identity and compliance standards.


• Partner with Retail Banking (WRB) and Corporate and Institutional Banking (CIB) to identify innovative opportunities for digital amplification that drive strategic business objectives.


• Lead Central Marketing initiatives promoting events, sponsorships, corporate social responsibility activities, and awareness days to enhance the Bank's profile and community impact.

Operational Excellence and Process Management

• Maintain stringent brand management standards, enforcing consistency and quality control within digital assets and campaigns.


• Oversee and continuously improve the maintenance and content of all non-retail websites within the cluster, ensuring they reflect up-to-date messaging and functionality.

People Development and Stakeholder Engagement

• Champion a collaborative and inclusive culture by exemplifying the Bank’s values and nurturing talent within the team, fostering professional growth aligned with long-term strategic objectives.


• Act as the primary contact for the Middle East and Pakistan cluster and in-market teams regarding in-market brand activation, social media strategy and content management support, offering expert guidance and timely assistance.


• Be the focal point and manage relationships with social media agencies, ensuring delivery excellence and alignment with brand objectives.


• Engage effectively with senior stakeholders across diverse functions, facilitating alignment and integration of brand and social media initiatives into broader business strategies.


• Implement training and development initiatives to build social media competencies within internal teams.

Essential Skills & Experience:

• Proven expertise in brand strategy and management, with a deep understanding of creating and nurturing brand equity within complex organisational structures.
• Substantial experience in digital channel management, adept at navigating multiple platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn to maximise audience engagement and brand visibility.
• Strong capabilities in impact measurement, analysing social media performance metrics and brand tracking insights to inform strategic adjustments and demonstrate ROI.
• Proficiency with marketing technologies and digital tools that enable effective content creation, distribution, and audience targeting.
• Strategic planning aptitude with the flexibility to adapt quickly to evolving market trends and social media innovations.
• Demonstrated success in managing partnerships and collaborations, both internal and external, to deliver integrated marketing solutions.
• Excellent problem-solving skills and the ability to manage multiple priorities within fast-paced, high-pressure environments.
• Highly developed communication skills in English with the ability to engage and influence stakeholders at all levels, fostering cross-functional collaboration.
• Detail-oriented with a strong focus on maintaining brand consistency and accuracy across all communications.

Brand Management Qualifications

• Comprehensive knowledge of brand management principles, demonstrated by successful management of brand portfolios or masterbrand systems.
• Experience in budget planning, allocation, and optimisation within marketing and brand initiatives.
• Proven ability to prioritise tasks effectively under demanding circumstances, ensuring timely delivery without compromising quality.
• Familiarity with agile delivery methodologies is advantageous, supporting iterative and responsive marketing project management.
• Creative mindset with a passion for innovation and the adoption of emerging trends and technologies to keep the brand competitive and engaging.
• Strong understanding of brand governance and compliance frameworks to mitigate reputational risk.

Digital Marketing & Social Media Expertise

• Established track record as a skilled digital marketer with a strategic approach to social media management.
• Extensive hands-on experience managing social media accounts, developing content calendars, and executing engagement strategies across diverse platforms.
• Knowledge of social media best practices, including community management, influencer partnerships, and content optimisation.
• Experience in creating compelling digital content that aligns with business objectives and resonates with target audiences.
• Proven ability to work within agile project teams, fostering collaboration and flexibility.
• Results-driven with a focus on data analysis to refine campaigns and improve social media performance.
• Experience in global business contexts or with multi-national social networks considered a strong advantage.

Additional Skills

• Excellent stakeholder management aptitude, managing expectations and building strong professional relationships.
• Strong analytical skills, capable of interpreting data and generating actionable insights.
• Fluent communication in English, both written and verbal.
• Meticulous attention to detail ensuring high standards in all deliverables.

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do


• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well


• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.


• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.


• Flexible working options based around home and office locations, with flexible working patterns.


• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits


• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.


• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.