Commercial responsibilities
Execute the domestic commercial plan set by the Sales Director to maximize revenue and attendance from UAE-based segments.
Manage and grow domestic sales channels including Schools, Corporate, Government, Hotels, Events/MICE, and Educational institutions.
Identify new domestic business opportunities, partnerships, and distribution channels.
Support product development and packaging aimed at increasing participation from schools, corporates, and domestic segments.
Conduct regular sales visits, meetings, and business reviews with top domestic accounts.
Represent Al Ain Zoo at domestic trade events, conferences, and community outreach programs.
Monitor local competitor activity and market trends to contribute to strategic planning.
Ensure accurate CRM usage, lead tracking, and pipeline management for all domestic accounts.
Leadership & Team Support Responsibilities
Guide and support the domestic sales team to ensure strong execution of sales targets and KPIs.
Provide coaching, training, and performance development for team members.
Conduct regular team performance reviews and report outcomes to the Sales Director.
Encourage accountability, teamwork, and continuous improvement.
Support recruitment and onboarding of domestic sales roles as required.
B2B Marketing responsibilities
Coordinate with the Marketing team to execute domestic trade marketing and promotional campaigns.
Support B2B activations, school outreach programs, and corporate engagement initiatives.
Organize familiarization trips, workshops, and onsite partner sessions.
Track marketing campaign performance and recommend enhancements.
Ensure alignment between domestic commercial needs and marketing content.
Strategic responsibilities
Contribute to the implementation of long-term domestic commercial strategies.
Prepare market insights and data-driven recommendations.
Support pricing strategies, tactical promotions, and seasonal campaigns.
Assist in budgeting, forecasting, and domestic sales performance planning.
Ensure alignment between domestic sales, Operations, Guest Experience, and Finance.
Identify opportunities to improve processes and enhance stakeholder satisfaction.
Business Planning responsibilities
Support annual and multi-year domestic sales planning.
Contribute to defining revenue and attendance targets for domestic segments.
Conduct competitor and industry analysis for UAE market insights.
Monitor performance trends and report risks or opportunities.
Translate strategic priorities into actionable plans for the team.
CSR & Community Engagement Responsibilities