Head of E-Commerce & Marketing

Location: Dubai, United Arab Emirates

Salary: Market related

Our client is a global leader in tools manufacturing and distribution, serving the Industrial, Engineering, and Construction sectors.

We are seeking a commercially driven Head of E-Commerce & Marketing to lead end-to-end digital commerce, marketing strategy, and selected retail activities.

This role combines strategic leadership with hands-on execution, overseeing B2B and B2C e-commerce platforms, brand marketing, and key retail customers while managing a small, high-impact team.

Responsibilities

E-Commerce Leadership (B2B & B2C)

·      Full ownership of performance, profitability, and growth of B2B and B2C webshops

·      Define and execute e-commerce strategy aligned with business objectives

·      Lead pricing, assortment, and category management decisions

·      Manage supplier and trade partner relationships, including negotiations and supply reliability

·      Oversee Shopify platform development and optimization

·      Own Amazon Seller and Vendor Central operations, including content, advertising, and performance analytics

·      Drive conversion optimization through campaigns, A/B testing, and customer journey improvements

Customer Service & Webshop Procurement

·      Lead customer service function, ensuring high service standards and KPI delivery

·      Oversee inventory planning, procurement coordination, and stock optimization for e-commerce

Marketing Department Leadership

·      Lead and develop the marketing team, including goal setting and performance management

·      Develop and execute integrated marketing strategy across digital, social, and traditional channels

·      Manage marketing budgets, brand consistency, and content strategy

·      Oversee retail merchandising, POS materials, and visual identity

·      Plan and execute trade shows and industry events, including lead management

·      Manage marketing assets and materials inventory

Retail Sales Management (Select Accounts)

·      Directly manage a small portfolio of key retail customers

·      Develop customer-specific sales strategies, assortments, and displays

Conduct regular business reviews and sales planning

Skills

Requirements

·      Degree in Business, E-Commerce, Marketing, or similar

·      5–7+ years’ experience in e-commerce and/or marketing, with minimum 3 years in leadership

·      Proven success managing B2B and/or B2C webshops

·      Mandatory experience with Amazon Seller/Vendor Central

·      Strong background in digital marketing, SEO/SEA, analytics, and conversion optimization

·      Experience with pricing, assortment planning, supplier negotiations, and inventory management

·      Hands-on experience with Shopify and analytics tools

·      Entrepreneurial, action-oriented, and commercially minded

·      Strong leadership, communication, and stakeholder management skills

This is a high-impact leadership role for a candidate who enjoys owning results, shaping strategy, and driving growth across digital and physical channels.