1. Job Purpose
The Digital Marketing Lead is a strategic and hands-on role responsible for leading the brand’s visual identity, digital campaigns, and marketing execution. This hybrid role combines creative design expertise, digital content management, and selected strategic marketing responsibilities to ensure consistent branding, measurable performance, and increased brand awareness to support business growth. The ideal candidate is both creative and analytical, with digital expertise capable of managing campaigns end-to-end, leadership capability, and execution discipline.
2. Key Responsibilities
1. Digital Marketing, Campaign Management & Execution
Develop and implement digital marketing strategies aligned with business objectives.
Plan, execute, and optimize paid online or lead generation campaigns across social media (LinkedIn, Facebook), Google Ads, email marketing, and other digital platforms.
Conduct A/B testing on creatives and landing pages.
Monitor campaign performance and optimize based on KPIs (ROI, engagement, conversions, traffic).
Manage SEO and SEM strategies to improve online visibility.
Track and report analytics using tools such as Google Analytics and Meta Business Suite.
Support the business development team with marketing collateral and campaign insights.
2. Content Development & Management
Create and manage digital content calendars.
Develop engaging content for social media, website, and email campaigns.
Ensure consistent brand messaging across all digital channels.
Coordinate with internal teams for content approvals and campaign alignment.
Oversee website updates and digital content improvements.
3. Graphic Design & Creative Oversight
Design marketing materials including social media creatives, brochures, banners, presentations, and advertising materials.
Develop visual concepts and company-branded assets that align with brand guidelines.
Ensure all digital assets are high-quality, creative, and aligned with campaign objectives.
Oversee multimedia content including videos, reels, and promotional graphics.
Maintain strict brand consistency in all visual communications and touchpoints.
4. Selected Marketing Manager Responsibilities
Support marketing planning and budgeting.
Conduct competitor and market research.
Manage timelines, external agencies, and vendor relationships.
Support event marketing, exhibitions, and corporate campaigns from concept to execution.
Contribute to marketing performance reports for management review.
Supervise Multimedia Specialist and Marketing Administrator within the team.
Maintain structured workflow and approval processes.
3. Qualifications & Experience
Bachelor’s degree in Marketing, Design, Digital Media, Communications, or a related field.
5–8 years of experience in digital marketing and senior graphic design roles.
Proven experience managing digital campaigns and social media platforms.
Strong portfolio showcasing branding and digital campaign work.
Experience with SEO, Google Ads, and social media advertising.
Knowledge of website management (WordPress or similar CMS preferred).
4. Technical Skills
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
Proficiency in Canva, Mailchimp, and other AI digital design and e-newsletter tools.
Experience with Google Analytics, Meta Ads Manager, SEO, and analytics tools.
Strong understanding of digital marketing metrics and analytics.
Basic video editing skills (a plus).
5. Core Competencies
Strong attention to detail and discipline.
Creative thinker with strong visual design and presentation skills.
Ability to manage multiple projects under tight deadlines.
Excellent communication and presentation skills.
Data-driven mindset with strong analytical, decision-making, and hands-on execution capability.
Strong interpersonal acumen, leadership maturity, and stakeholder management ability.
Resilient, adaptable, and big-picture thinking.
6. Key Performance Indicators (KPIs)
Growth in online engagement and followers.
On-time delivery of campaigns and projects.
Website traffic and conversion rate improvements.
Campaign ROI and cost-per-lead performance.
Brand consistency and quality of creative output.
Positive cross-team collaboration feedback.