Job description

Overview of the role:

BYD is not just an automaker, it is a global technology company leading electric mobility, battery innovation, and sustainable transport solutions. Guided by our mission “Technological Innovations for a Better Life”, BYD is shaping a zero-emission future worldwide.

As part of Al-Futtaim Automotive, you will be at the forefront of this transformation in the UAE, inspiring customers and turning digital leads into loyal buyers. This role is about more than selling cars, it’s about building trust, delivering experiences, and representing a brand that is redefining mobility.

As a Brand Experience Executive, you will play a key role in supporting the planning and execution of brand experience and activation initiatives for Electric Mobility, with a strong focus on the BYD brand. The role supports vehicle launches, in-showroom and out-of-showroom activations, and customer engagement activities that enhance brand visibility, customer experience, and lead generation across the UAE.

What you will do:

  • Support the planning and execution of launch events and post-launch activation campaigns

  • Assist in developing immersive in-showroom experiences across multiple showrooms

  • Support out-of-showroom activations aimed at driving awareness, test drives, and customer engagement

  • Coordinate with internal teams and external partners to deliver brand experience initiatives

  • Support customer journey mapping to ensure a seamless and engaging experience

  • Assist with timelines, activation calendars, and stakeholder coordination

  • Support reporting on campaign performance, engagement, and effectiveness

Skills

Required skills to be successful:

  • Strong coordination and organizational skills

  • Clear communication skills, both written and verbal

  • Creative mindset with attention to detail

  • Ability to manage multiple tasks and deadlines

  • Comfortable working with cross-functional teams and external partners

  • Interest in brand experience, events, and customer engagement

  • Ability to work in a fast-paced, project-driven environment