Job description

Overview Of The Role:

• The Partnerships Manager is responsible for driving loyalty initiatives through strategic partnership development. With a focus on commercial strategy and marketing expertise, the role aims to enhance customer loyalty and business growth. Success factors include effective external engagement, data-driven decision-making, and collaborative execution across functions.

What You Will Do:

Strategic Partnership Development & Commercial

• Identify, engage, and nurture potential partners to build a pipeline supporting loyalty program growth.
• Develop and negotiate partnership agreements optimizing revenue potential and aligning with business objectives.
• Prepare financial models and business cases to evaluate the ROI of strategic partnerships.
• Collaborate with data and analytics teams to gather necessary data for business cases.

Marketing and Communication

• Develop integrated marketing strategies with partners to leverage mutual strengths.
• Design promotional campaigns to incentivize member participation and increase enrollment.
• Assess the effectiveness of marketing initiatives, providing insights for optimization.
• Collaborate with partners and internal teams on marketing collateral requirements.

Reporting

• Identify reporting needs and implement automated dashboards for real-time insights.
• Compile and present weekly quantitative performance reports for partners.
• Track program profitability and identify growth opportunities with finance and analytics teams.

Cross-Functional Collaboration

• Create detailed briefs for internal stakeholders on partnership objectives and strategies.
• Engage with product, technology, marketing, finance, and analytics teams for alignment.
• Lead cross-functional meetings to ensure cohesive execution of partnerships.

Skills

Required Skills To Be Successful:

• Commercial strategy development and execution.
• Advanced analytical skills and financial modeling.
• Effective partnership management and relationship building.
• Proficiency in digital marketing and member engagement strategies.

What Qualifies You For The Role:

• Bachelor's degree in Business, Marketing, or a related field; MBA preferred.
• 5+ years of experience in partnership management, commercial strategy, loyalty programs, and marketing.
• Strong analytical skills with experience in financial modeling and performance analysis.
• Excellent contract negotiation, communication, and relationship management skills.