Job description

About QuickTax

QuickTax is a fast-growing fintech/accounting platform helping small businesses in the UAE and Saudi Arabia manage VAT, Corporate Tax, and bookkeeping in a simple, digital way.

We combine automation with human expertise to deliver reliable tax compliance — without the complexity of traditional accounting firms.

Role Overview

We are looking for a Demand Generation Manager to own and scale our marketing funnel:

Traffic → Qualified Lead → Conversation → Booked Call → Client

This is not a “run ads” role.

You will be responsible for lead quality, conversion, and pipeline generation, working closely with sales and founders.

What You’ll Do

1. Own the full funnel

·      Optimize the entire journey: Ads → Landing → WhatsApp → Sales

·      Identify and fix drop-offs at each stage

·      Improve lead quality (not just volume)

2. Manage and improve paid acquisition

·      Oversee campaigns (currently via Meta + vendor)

·      Improve targeting, creatives, and messaging

·      Expand into new channels (Google Search, LinkedIn, others)

3. Improve conversion

·      Optimize landing pages (structure, messaging, trust)

·      Work on WhatsApp entry and follow-ups

·      Increase conversion to real conversations and booked calls

4. Build trust & content

·      Develop testimonials and case studies

·      Improve “why trust us” messaging

·      Support founder-led positioning

5. Run experiments

·      Launch and test new ideas weekly (ads, pages, messaging)

·      Move fast — iterate based on data, not assumptions

6. Develop new channels

·      Identify and test new acquisition channels

·      Focus on qualified demand, not traffic volume

7. Support partnerships

·      Work with business setup firms, free zones, and partners

·      Help launch and optimize partner-driven lead generation

·      Track performance of partnership channel

8. Work closely with sales

·      Align on lead quality and ICP

·      Learn from sales calls and objections

·      Continuously improve messaging

KPIs (How You’ll Be Measured)

Primary

·      Cost per Qualified Lead (CQL)

·      Cost per Client Acquisition (CAC)

Funnel

·      Lead → Qualified Lead %

·      Qualified Lead → Conversation %

·      Conversation → Call booked %

Channel

·      CQL by channel

·      Landing → Lead conversion rate

Execution

·      Number of experiments per week

·      Speed of launching campaigns

Partnerships

·      Leads and clients generated from partners

·      CAC and CQL for partnership channel

Application Requirement (Important)

To be considered, include the phrase “Demand Gen Audit” at the top of your application and answer the following questions in your cover letter:

1. We run ads → landing → WhatsApp, but many leads do not respond. What are the first 3 things you would check or change?
2. Describe one case where you improved lead quality (not just volume).
3. What KPIs did you own in your last role?

Skills

Who You Are

• 3–6+ years in performance / growth marketing
• Experience owning full funnel, not just ads
• Strong understanding of B2B or service-based funnels
• Comfortable working with ambiguity and building from scratch
• Data-driven, but focused on business outcomes (not vanity metrics)
• Able to move fast and execute independently

Nice to Have

• Experience in UAE or KSA markets
• Experience with WhatsApp-based funnels
• Background in fintech, SaaS, or professional services
• Experience working with partnerships or indirect channels

What We Offer

• High ownership and direct impact on growth
• Work closely with founders
• Opportunity to build and scale a regional growth engine (UAE → KSA)
• Working from home