Contract

12 months (renewable)

Employment

Outsourced through Manpower Middle East

About the role

Our client, one of the leading tobacco manufacturing leaders, is seeking a social media & brand marketing manager with a strong focus on content creation, viral marketing and AI-driven creativity. The ideal candidate will develop engaging, shareable content and drive brand visibility through creative campaigns and influencer collaborations.

Key responsibilities

• Create and manage content for social media platforms (Instagram, TikTok, YouTube, Facebook, etc.) and Q-commerce platforms (Amazon, Noon, Careem, Instashop, etc.) with a focus on viral and trend-driven formats.
• Use AI tools to generate ideas, visuals and videos that resonate with audiences.
• Collaborate with influencers and manage partnerships to amplify reach.
• Monitor social media trends and adapt content strategies accordingly.
• Analyse performance metrics and optimize content for maximum impact.

Requirements

• Bachelor’s degree in marketing, communications, business or related field.
• Proven experience in social media management and content creation.
• Strong understanding of viral content, trends and audience engagement.
• Experience working with influencers and managing influencer campaigns.
• Familiarity with AI content creation tools, including but not limited to ChatGPT/Jasper (captions, scripts), Midjourney/DALL·E (visuals), Canva AI/Adobe Firefly (design automation), Runway/Synthesia (video generation).
• Excellent copywriting and storytelling skills.
• Analytical and data-driven mindset with proficiency in reporting analysis.
• Excellent communication skills with ability to work in a fast-paced environment.
• Knowledge of the UAE market and cultural nuances.

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About ManpowerGroup, parent company of Manpower, Experis and Talent Solutions

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis and Talent Solutions – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are consistently recognized for our commitment to diversity, inclusion, equality, and ethical business practices, including being named one of the world's most ethical companies multiple times.