Our client is a World Leader in the export of tax-free motors. They have been providing quality vehicles to government agencies, NGO’s, hospitals, embassies, business and private customers from their branches located in Belgium, Australia, Thailand, Germany, United Kingdom and the United Arab Emirates. Job Purpose To lead the creative vision, strategy, and execution of all short-form content across TikTok, Instagram Reels, YouTube Shorts, and similar platforms for the brand. The role is responsible for conceptualizing high-performing content formats, driving audience engagement, building viral content strategies, and ensuring consistent brand storytelling aligned with business and marketing objectives. Key Responsibilities Creative Strategy & Content Direction * Lead the creative direction and strategic planning of all short-form content across social media platforms. * Develop original content concepts, episodic formats, campaign ideas, and storytelling structures designed for high engagement and virality. * Create creative frameworks, scripts, hooks, and storyboards for short-form video production. * Ensure all content aligns with the personal brand identity, tone of voice, audience positioning, and business objectives. Trend Analysis & Platform Optimization * Stay updated on social media trends, viral formats, audience behavior, platform algorithms, and emerging content styles. * Identify opportunities to capitalize on trends while adapting them uniquely to the brand’s personality and audience. * Analyze content performance metrics including retention, watch time, engagement, and reach to optimize future content strategies. Creative Team Management * Coordinate and guide videographers, editors, designers, and content creators to ensure high-quality and timely content execution. * Provide creative feedback during scripting, shooting, editing, and post-production stages to maintain content quality and consistency. * Ensure content calendars and campaign deliverables are executed within deadlines and aligned with strategic priorities. Campaign & Brand Collaboration * Collaborate with Marketing, PR, and Business teams to align content initiatives with campaigns, launches, and commercial goals. * Support founder-led marketing initiatives through innovative storytelling and audience engagement strategies. * Contribute ideas for brand positioning, audience growth, and community engagement across digital platforms. Innovation & Performance Growth * Continuously experiment with new formats, creative structures, hooks, and editing styles to improve content performance. * Identify scalable content systems and repeatable formats that can consistently generate high-performing content. * Utilize AI tools, analytics platforms, and creative technologies to enhance content ideation, production efficiency, and performance tracking.

Skills & Competencies Functional Skills • Strong expertise in short-form content strategy and creative storytelling • Deep understanding of TikTok, Instagram Reels, YouTube Shorts, and social media algorithms • Ability to conceptualize viral formats, hooks, and audience-retention structures • Scriptwriting, storyboarding, and creative campaign planning capability • Strong understanding of creator economy, influencer branding, and digital audience behavior • Experience working with video editors, creators, and production teams Behavioral Competencies • Highly creative and trend-aware mindset • Strong storytelling and audience psychology understanding • Ability to work in a fast-paced, performance-driven environment • Strong ownership, initiative, and execution capability • Excellent communication and collaboration skills • Adaptability and openness to experimentation and innovation • Results-driven approach with focus on engagement and growth metrics Qualifications & Experience • Education: Bachelor’s degree in Marketing, Media, Communications, Film, Journalism, or related field preferred • Experience: 4–7 years of experience in short-form content strategy, creative direction, social media content, or creator/influencer marketing • Prior experience working with high-profile creators, influencers, or founder-led brands preferred