The Global Director of Spa & Wellness is responsible for defining, leading and commercialising Soneva Soul across the Soneva portfolio. This role will establish Soneva Soul as one of the world's leading luxury wellbeing brands focused on extending healthspan through practical, accessible and evidence-informed non-invasive interventions that guests can adopt before, during and after their stay. Working across Operations, Commercial, Marketing, Development and Resort Leadership teams, the Global Director will ensure Soneva Soul evolves beyond traditional spa and wellness offerings into a differentiated wellbeing ecosystem that drives guest transformation, brand positioning, commercial growth and long-term brand value. The role is primarily strategic, commercial and brand-focused, providing direction, governance and innovation across the portfolio while supporting resort teams in delivering exceptional guest experiences.
KEY RESPONSIBILITIES1. Define and Lead the Soneva Soul Strategy Develop and execute the long-term vision, roadmap and growth strategy for Soneva Soul. Position Soneva Soul as the leading luxury hospitality wellbeing platform focused on non-invasive healthspan interventions. Ensure all wellness offerings remain aligned with Soneva's philosophy of:Healthspan extension Preventative wellbeing Behaviour change Sustainability Bare Luxury Human connection and learning Lead annual strategic planning, investment priorities and innovation roadmaps. Identify emerging wellbeing trends and evaluate their relevance to Soneva Soul. Develop a multi-year plan for growth across resorts, residences, digital engagement and future developments
.
2. Build and Evolve the Four Soneva Soul Wellbeing Pillars Develop, refine and oversee all wellness programming under the four Soneva Soul pillars. Mental Wellbeing Breathwork Meditation Journaling Reflection Mindfulness Stress management Emotional resilience Natural Holistic Therapies Ayurveda Traditional Chinese Medicine Therapeutic bodywork Spa therapies Energy and healing practices Traditional and indigenous wellbeing approaches Rest & Recovery Sleep optimisation Circadian wellbeing Recovery protocols Nervous system regulation Relaxation therapies Recovery technologies and modalities Movement Yoga Pilates Stretching Fascia mobility Functional movement Running Tennis Padel Swimming Watersports Strength and conditioning Movement education Nutrition as a Cross-Pillar Enabler While not a standalone pillar, nutrition remains an integral component of the Soneva Soul philosophy and guest experience. Partner with Culinary, Nutrition and Resort Teams to support:Gut health education Healthy culinary experiences Functional menu development Dietetic guidance Personalised nutritional recommendations Culinary learning experiences The objective is to promote practical and sustainable nutrition habits that guests can continue beyond their sta
y.
3. Guest Journey Design and Behaviour Change Design wellbeing journeys that support guests before, during and after their stay. Create pathways that move guests from:Awareness Learning Trial Adoption Long-term behaviour change Develop measurable wellbeing experiences supported by:Assessments Diagnostics Progress tracking Personalised action plans Drive greater integration of Soneva Soul into the overall guest experience and resort journey. Support the development of tools, content and engagement strategies that help guests continue their wellbeing practices after returning ho
me.
4. Commercial Growth and Business Development Own the commercial strategy for Soneva Soul across the portfolio. Develop annual budgets, forecasts and growth plans. Drive revenue generation through:Wellness retreats Group programmes Corporate wellbeing programmes Executive resilience programmes Expert-led retreats Annual wellbeing festivals Residential wellbeing offerings Retail products and collaborations Digital wellbeing opportunities Develop compelling wellness packages that increase participation and capture across the guest journey. Identify opportunities to stimulate demand during shoulder and off-peak periods through strategic programming. Establish commercial performance benchmarks and reporting systems. Key Commercial Metrics Wellness Revenue Wellness Profitability Wellness Revenue per Occupied Villa Participation Rates Package Conversion Repeat Wellness Guests Retail Revenue Retreat and Festival Perform
ance
5. Thought Leadership, Partnerships and Innovation Establish Soneva Soul as a recognised thought leader within the global wellbeing sector. Build strategic relationships with:Wellness experts Longevity specialists Universities Research institutions Wellness technology providers Influencers and content creators Corporate wellbeing partners Lead the annual Soneva Soul Festival and establish it as a flagship industry event. Curate an annual calendar of:Experts-in-Residence Soneva Stars Strategic wellbeing partnerships Signature retreats Identify and evaluate emerging evidence-informed wellbeing practices and technologies. Ensure all innovations remain aligned with the Soneva Soul philosophy of accessible and non-invasive wellbeing. Represent Soneva Soul at industry conferences, events and strategic fo
rums.
6. Brand Development and Marketing Partner with Marketing and Commercial teams to strengthen the global positioning of Soneva Soul. Develop clear messaging focused on:Healthspan Behaviour change Non-invasive wellbeing Education and empowerment Sustainable lifestyle adoption Support content creation, storytelling, public relations and social media engagement. Develop ambassador relationships and strategic collaborations that strengthen brand awareness and credibility. Ensure consistency of messaging and positioning across all guest touchp
oints.
7. Governance, Standards and Portfolio Performance Establish portfolio-wide standards for:Programming Service delivery Practitioner quality Guest experience Measurement and reporting Conduct regular reviews of wellness performance across all resorts. Ensure consistency while preserving the unique character of each destination. Develop governance frameworks that support innovation while maintaining brand standards and operational excellence. Monitor guest feedback, satisfaction metrics and quality assurance ou
tcomes.
8. Talent and Practitioner Development Develop a global wellness talent strategy for Soneva Soul. Recruit, develop and retain world-class practitioners, coaches and wellbeing specialists. Build a network of ambassadors, visiting practitioners and strategic partners. Establish competency frameworks and development pathways for wellness teams. Support succession planning for key wellness leadership positions. Promote a culture of learning, innovation and continuous impr
ovement.
9. Future Development and New Openings Provide strategic wellness input into future resort developments and residential projects. Support the planning and design of:Wellness centres Movement studios Recovery spaces Sleep environments Wellbeing residences Outdoor wellness experiences Ensure future developments reflect the Soneva Soul philosophy and support long-term commercial objectives. Support pre-opening wellness planning, recruitment and programming where
required.
EXPERIENCE & QUALIFICATIONSEssential Minimum 10 years of senior leadership experience within luxury wellness, hospitality, wellbeing or healthspan-focused businesses. Proven experience leading multi-site wellness operations, brands or programmes. Strong commercial and financial acumen. Experience developing and growing wellness concepts, brands or business platforms. Demonstrated success in innovation, guest experience design and revenue generation. Strong leadership, communication and stakeholder management capabilities. Ability to work effectively across multiple disciplines and cultures. Preferred Experience with globally recognised luxury hospitality or wellness brands. Background in wellbeing, performance, behavioural science, hospitality, coaching, nutrition, movement or related disciplines. Established network of international practitioners and thought leaders. Experience leading retreats, festivals or large-scale wellness events. Experience supporting resort development and pre-opening
projects.
SUCCESS MEASURESFirst 12 Months Soneva Soul strategy refined and fully aligned across the portfolio. Four-pillar framework implemented across all resorts. Portfolio-wide programme review completed. Annual Soneva Soul Festival launched and established. Growth achieved in wellness revenue, participation and guest satisfaction. Enhanced roster of Experts-in-Residence and strategic partners established. Years Two to Three Soneva Soul recognised as a leading global luxury wellbeing brand. Increased participation across all wellness offerings. Growth in repeat wellness guests and retreat business. Strong practitioner retention and talent pipeline. Expansion of partnerships, retreats and residential wellbeing offerings. Measurable contribution to resort profitability, brand differentiation and gue
st loyalty.