Job Title: Visual Storyteller (Photo & Video) (Full-time, Based in Dubai) Company: knothome.com carpetcentre.com https://knottingmatters.com/Instagram: @knothomedotcom @carpetcentre_official @knottingmatters_official Reports to: Social Media Manager
Role Overview
The Visual Storyteller is responsible for producing all photo and video content across Instagram, Tik Tok, Pinterest.
This isn't an agency-style shoot-once-a-month role. You'll be creating content every day.
You'll work closely with our Social Media Manager, Stylist, Creative Strategist and Marketing Team to transform ideas into elegant visual stories that feel authentic, warm and highly engaging.
If you naturally notice beautiful light, love filming real human moments and enjoy making content that doesn't feel like advertising, we'd love to meet you.
Key Responsibilities Daily Content Production Shoot high-quality Reels, Stories and Posts Capture lifestyle photography Film behind-the-scenes moments Produce social-first videos every day Create product-focused content without making it feel like an advertisement
Visual Storytelling Bring every content pillar from the Social Playbook to life. Examples include:Product stories Craftsmanship Styling Customer experience Marketplace launches Team culture Humorous brand moments Mini sitcoms Founder content
Photography Capture:Product imagery Lifestyle photography Interior styling Team portraits Customer homes Events Editorial campaigns Ensure every image follows Knot Home's visual language:Natural light Calm compositions Texture-first Soft shadows Negative space Warm, authentic moments
Videography Film:Instagram Reels Tik Toks Product demonstrations Mini documentaries Founder interviews Customer stories Interior transformations Marketplace launches Focus on:Slow handheld movement Natural pacing Minimal transitions Cinematic framing Emotional storytelling
Editing Edit content for daily publishing. Responsibilities include:Color correction Sound design Music selection Basic motion graphics Subtitle creation Platform-specific exports Thumbnail selection Maintain a consistent editing style across all content.
Creative Contribution We don't expect you to simply execute. We expect ideas. Bring inspiration from:Instagram Tik Tok Pinterest Fashion campaigns Luxury brands Architecture Cinema Lifestyle creators Suggest new ways to tell stories. Skills & Experience We're looking for someone who has:1–4+ years creating social-first content Strong photography skills Excellent videography skills Experience editing in Premiere Pro, DaVinci Resolve or Final Cut Lightroom knowledge Ability to work quickly without compromising quality Good understanding of Instagram and Tik Tok Strong eye for lighting and composition Basic understanding of storytelling
We'd Love Someone Who... Notices beautiful light instinctively. Sees stories where others see ordinary moments. Believes simplicity is more powerful than complexity. Loves interiors, architecture, fashion and design. Watches ads and films to study how they're made. Enjoys experimenting with new filming techniques. Cares about the smallest details. Can work fast while maintaining exceptional quality. Wants to build a brand, not just create content.