Job Description

Roles & Responsibilities

How you will make an impact (Key responsibilities) : 

1. AI Tool Integration & Automation Enablement

• Lead the adoption and optimization of AI platforms for content creation, imagery, video generation, and workflow automation.

• Build and manage AI-driven solutions for scaling creative output, improving turnaround times, and enhancing content personalization.

• Evaluate new AI tools, emerging technologies, and innovations relevant to visual creation and marketing productivity.

• Train internal teams on AI usage, ensuring safe, brand‑compliant, and consistent application.

2. Creative Media Production & Digital Content Leadership

• Oversee the development of high-quality digital content including videos, motion graphics, animations, and campaign visuals.

• Manage creative briefs, storyboards, production pipelines, edits, and post‑production to deliver premium creative assets.

• Ensure all visual outputs align with brand guidelines, seasonal aesthetic directions, and marketing goals.

• Coordinate with designers, content creators, videographers, and agencies to deliver best‑in‑class creative work.

3. Content Governance, Quality Control & Innovation

• Establish quality standards for AI‑generated and manually produced creative content.

• Review, refine, and approve visual assets to ensure accuracy, consistency, and visual excellence.

• Maintain organized digital libraries, design systems, and AI prompt libraries for efficient creative workflows.

• Identify opportunities for enhancing productivity through upgraded systems, templates, and automation.

4. Cross‑Functional Collaboration & Marketing Support

• Partner with Marketing, Social Media, CRM, PR, VM, and E‑commerce teams to provide AI‑enabled creative support.

• Work with Technology and Data teams to ensure that AI tools are seamlessly integrated and secure.

• Support leadership teams by developing high-impact visual concepts, pitch decks, creative prototypes, and innovation pilots.

• Provide insights on content performance, process improvements, and AI‑driven efficiencies.

Qualifications & Skills

• Bachelor’s degree in Digital Media, Creative Arts, Marketing, Computer Science, Artificial Intelligence, or related field. 
• 7-10 years of experience in creative production, digital content creation, or AI‑enhanced marketing roles. 
• Proficiency in AI creative tools (Midjourney, Adobe Firefly, Runway, ChatGPT‑based tools, etc.) and creative software (Adobe Creative Cloud, Figma, motion graphics tools). 
• Strong understanding of premium brand aesthetics, visual storytelling, and design direction. 
• Experience managing creative workflows, multi‑format content, and end‑to‑end media production. 
• Strong project management, leadership, and stakeholder coordination skills. 
• Ability to translate marketing objectives into visually compelling, AI‑enabled creative concepts. 
• Highly organized, innovative, detail‑oriented, and comfortable working in a fast‑paced, multi‑brand environment.