Participates in strategic and tactical meetings to develop effective campaigns and activations reflecting the clients’ objectives
Delves into the data and develops a strong working knowledge of claims and messages
Contributes innovative ideas and tactics appropriate to client marketing strategy
Brainstorms campaign ideas with colleagues
Contributes to thought decks for campaign presentations
Plans, develops and writes materials as assigned, working closely with medical colleagues on specific initiatives to ensure alignment with strategic objectives
Partners with art direction/visual designers as well as other creative team members to develop engaging materials that maintain a high level of scientific accuracy, compelling campaign creative, and achieve our client’s strategic imperatives
Supervises a small team of copywriters
Interacts and collaborates closely with clients daily
Partners with internal team and provides onsite support at key client meetings or events
Attends and participates in MLR reviews as needed (Experience in live reviews is key)
Secures references as needed through the appropriate channels to provide full support of all claims within a deliverable and provides clean delivery of reference packets for internal and client teams
Collaborates with medical editors to resolve grammatical, content or stylistic errors or concerns
Works to tight deadlines and can juggle multiple projects
Takes a proactive solutions-oriented approach into all tasks
Maintains high standards and ensures only the best work is released to the client
Desired Candidate Profile
At least 12 years of conceptual healthcare/copywriting experience, preferably in a health care marketing or communications agency
At least 5 years of experience working in the Oncology area on multiple agents
At least 5 years of brand launch experience for both HCP and patient audiences
A least 10 years of proficiency in Microsoft Office Suite, including Outlook, Word, Excel, and PowerPoint
At least 10 years of proven organizational and timeline prioritization skills; scheduling flexibility to accommodate work volumes and the ability to manage multiple assignments
At least 5 years of experience in strategic brainstorming, campaign development and creative execution writing email copy, advertising (digital, print, banners), brand messaging, web copy, video scripts, marketing collateral.