• Develop and execute wholesale sales strategies to achieve revenue, profitability, and market growth targets.

• Lead, manage, coach, and develop the wholesale sales team.

• Set sales targets and monitor individual and team performance through clear KPIs.

• Build and maintain strong relationships with tire dealers, distributors, traders, fleet operators, and key accounts.

• Identify and secure new business opportunities across the UAE market.

• Expand the company’s wholesale customer base and strengthen market presence.

• Negotiate commercial agreements, customer contracts, pricing, credit terms, and discount structures.

• Monitor market trends, competitor activity, customer demand, and pricing developments.

• Coordinate closely with Procurement, Warehouse, Logistics, and Finance to ensure stock availability, timely deliveries, and smooth order fulfillment.

• Monitor customer profitability, credit exposure, collections, and overall account performance.

• Prepare sales forecasts, market reports, and performance updates for senior management.

Desired Candidate Profile

• Minimum 10 years of proven experience in a Sales Management role within the UAE tire wholesale industry.

• Strong and established network of tire dealers, distributors, traders, fleet customers, and key accounts across the UAE.

• Extensive knowledge of the UAE tire wholesale market, including brands, pricing structures, competitors, distribution channels, and customer segments.

• Proven track record of achieving and exceeding wholesale sales and profitability targets.

• Strong experience in business development, key account management, pricing, credit control, and commercial negotiations.

• Proven ability to lead, motivate, and develop a high-performing sales team.

• Excellent leadership, communication, negotiation, analytical, and decision-making skills.

• Valid UAE driving license.