- Conduct comprehensive keyword research to identify high-value opportunities that align with business goals and target audience.
- Optimize website content, metadata, and images to improve organic search visibility and enhance user experience.
- Analyze website performance using tools like Google Analytics, generating actionable insights to drive continuous improvement.
- Implement on-page SEO strategies, ensuring proper use of header tags, internal linking, and schema markup.
Desired Candidate Profile
- Bachelor's degree in Marketing, Communications, or a related field, ensuring a foundation in digital marketing principles.
- At least 2-3 years of hands-on SEO experience, demonstrating a proven track record of driving organic traffic growth.
- Knowledge of SEO tools like SEMrush, Moz, or Ahrefs, showcasing the ability to leverage technology for optimization.
- Familiarity with HTML, CSS, and JavaScript basics, signaling a technical understanding of website structures.