• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook

& Instagram), Google Ads, and other relevant platforms.

• Develop effective paid media strategies to generate high-quality leads and patient inquiries.

• Monitor campaign performance, budgets, conversions, CPL, CPA, ROAS, and overall ROI.

• Continuously optimize campaigns based on performance data and audience behavior.

• Conduct audience research, targeting, segmentation, and retargeting.

• A/B test creatives, ad copy, audiences, placements, and campaign strategies.

• Coordinate with the Marketing Team, Content Creators, Designers, and Clinic Management to

develop effective campaigns.

• Track leads and analyze the quality of generated leads, not just the quantity.

• Identify underperforming campaigns and take immediate corrective action.

• Manage daily and monthly advertising budgets efficiently.

• Prepare regular performance reports with clear insights and recommendations.

• Identify new opportunities to increase lead generation, appointment bookings, and overall

campaign performance.

• Stay updated with the latest trends, tools, algorithms, and best practices in digital advertising.

Desired Candidate Profile

• Proven experience as a Media Buyer / Performance Marketing Specialist

• Strong hands-on experience with Meta Ads Manager

• Experience with Google Ads is highly preferred

• Strong knowledge of Lead Generation & Conversion Campaigns

• Experience with campaign optimization and performance analysis

• Strong understanding of CPL, CPA, CTR, Conversion Rate & ROAS

• Data-driven mindset with strong analytical and problem-solving skills

• Ability to manage advertising budgets effectively

• Strong communication and teamwork skills