Performance Marketing Specialist
Role Overview Ecomma is hiring a Performance Marketing Specialist to manage and optimise paid media campaigns for ecommerce brands across Meta Ads and Google Ads. This is a hands-on execution role. We are looking for someone who can work inside ad accounts, read the numbers properly, identify what is not working, and take clear action to improve performance. Minimum 3 years of hands-on performance marketing experience is mandatory. Candidates without at least 3 years of direct experience managing paid campaigns will not be considered.
Key Responsibilities Manage paid campaigns across Meta Ads and Google Ads. Track daily and weekly performance across spend, revenue, ROAS, MER, CAC, CVR, AOV and profitability. Identify underperforming campaigns, ad sets, keywords, creatives and landing pages. Optimise budgets, audiences, bids, placements, search terms and campaign structure. Work with creative and ecommerce teams to test new ads, offers and landing pages. Review product feeds, tracking, UTMs and conversion events. Prepare clear performance updates with actions, not just screenshots. Maintain proper change logs for campaign edits, tests and budget changes. Flag tracking, attribution or account issues early. Support multiple ecommerce brands at the same time. Required Experience Minimum 3 years of hands-on experience in performance marketing. Strong practical experience with Meta Ads. Good working knowledge of Google Ads. Experience with ecommerce or DTC brands is strongly preferred. Ability to manage campaigns based on profitability, not only ROAS. Strong understanding of CAC, ROAS, MER, CVR, AOV, CPA and funnel metrics. Experience testing creatives, audiences, landing pages and offers. Comfortable working with Shopify brands. Strong analytical thinking and attention to detail. What We Do Not Want Please do not apply if:You have only boosted posts or managed basic campaigns. You cannot work directly inside Meta Ads Manager or Google Ads. You rely only on Ai/ agency reports and cannot analyse accounts yourself. You do not understand ecommerce metrics. You cannot explain why performance moved. You need heavy training on basic campaign management. You have less than 3 years of hands-on paid media experience. What Success Looks Like Campaign performance is reviewed properly every week. Budget is moved toward what is working. Poor campaigns are fixed, reduced or paused quickly. Creative and landing page tests are clearly planned and measured. Tracking issues are caught early. Brand performance improves through clear, consistent optimisation. Updates are sharp, numerical and action-focused. Ideal Candidate The ideal candidate is a practical media buyer who is comfortable being judged by numbers. They should be able to look at an ad account and quickly understand what is working, what is wasting money, and what action should be taken next.