Retail Marketing Planning & Commercial Alignment

• Partner with Marketing, SBU, Retail, Commercial and Operations teams to identify customer engagement, footfall, conversion and brand-building opportunities.

• Translate approved priorities into integrated campaign, activation, content and retail marketing plans/calendars.

• Contribute to campaign ideation using customer insights, retail trends, competitive activity and performance learnings.

• Support store/regional visits, identify opportunities and follow through on agreed actions.

• Escalate material changes to scope, budget, timelines, brand direction or commercial commitments.

Creative & Content Coordination

• Develop clear creative briefs covering objectives, audiences, deliverables, specifications, timelines and channels; provide mood boards and creative direction within approved guidelines.

• Review and proofread campaign copy/content for accuracy, clarity, brand positioning, voice and tone.

• Coordinate campaign asset development, adaptation, approvals and delivery across offline, mall, digital, CRM and partnership channels.

• Ensure brand compliance, creative consistency and version control.

• Plan and coordinate product, new-store and reformat-store photoshoots, including briefs, shot lists, production, edits and asset delivery.

• Maintain an organised repository of approved artwork, campaign assets and proof-of-execution materials.

Offline Media Planning & Execution

• Prepare briefs and coordinate OOH, transit, print and radio campaigns, including media plans, bookings, production, approvals and changeovers.

• Maintain annual/quarterly offline-media calendars, commitments, documentation and expenditure trackers.

• Coordinate artwork adaptations, media-owner approvals, permits and regulatory requirements.

• Monitor vendor SLAs and campaign execution; obtain and archive proof-of-display.

• Manage annual print and radio plans, including artwork, scripts, voice-over, production and final-file submissions.

• Provide Finance with required expenditure documentation and reports.

Mall Marketing & Commercial Collaborations

• Maintain marketing calendars for priority malls and identify collaboration, visibility and promotional opportunities.

• Develop and coordinate approved joint campaigns, social-media integrations, customer initiatives and promotions with mall marketing teams.

• Ensure accurate, current and brand-aligned representation across mall websites, directories, apps and promotional platforms.

• Build strong relationships with mall teams and external stakeholders; conduct periodic mall visits to review visibility and identify opportunities.

• Maintain opportunity/activity trackers covering deliverables, deadlines, value, proof of execution and next actions.

• Escalate commercial commitments, exclusivity, unplanned expenditure and material partnership terms for approval.

External Partnerships & Regional Campaigns

• Support approved partnerships and retail campaigns with banks, airlines, loyalty programmes, hospitality groups, government entities and regional initiatives.

• Manage day-to-day partner relationships, briefs, timelines, assets, approvals and deliverables.

• Track partner exposure, customer participation and agreed performance indicators.

• Identify and recommend new partnership and regional opportunities.

Events, PR & Retail Activations

• Lead day-to-day planning and execution of approved in-store activations, launches, customer events, sponsorships and PR initiatives.

• Develop project plans covering objectives, responsibilities, timelines, budgets, logistics, content and approvals.

• Coordinate agencies, malls, suppliers, brand teams and internal stakeholders.

• Coordinate approved PR opportunities and press-event logistics, referring public messaging and sensitive content for approval.

• Manage raffle mechanics, prize approvals, winner communication, collection and Finance reconciliation.

• Execute bespoke offline campaigns across operating regions and complete post-event/campaign reviews covering outcomes, costs, participation and learnings.

CRM & Digital Alignment

• Support monthly social-media and CRM calendars in line with commercial priorities.

• Coordinate with Digital Marketing to align offline campaigns, partnerships and activations with digital/CRM communications.

• Ensure consistency across offline, social, website and CRM messaging, providing approved assets, timelines, mechanics and CTAs on schedule.

Collateral & In-Store Marketing

• Review retail collateral periodically and identify improvements based on Operations feedback and customer experience.

• Coordinate approved shopping bags, POS materials, in-store assets, gifting materials, gifts-with-purchase and other collateral.

• Manage briefs, design, sampling, stakeholder reviews and production timelines.

• Ensure collateral is brand compliant, practical, on-budget and delivered on time.

Reporting & Performance Management

• Prepare monthly retail marketing reports covering offline media, malls, partnerships, events, activations, creative/content and regional initiatives.

• Track content and campaign delivery, media deployment, placement accuracy, proof of display, engagement, partner deliverables and field observations.

• Analyse results and recommend optimisation opportunities.

• Maintain live trackers for projects, media commitments, partnerships, mall opportunities, approvals, budgets and actions.

• Submit reports within agreed deadlines for management review and executive presentation.

Cross-Functional, Vendor & Project Management

• Collaborate with Brand, Retail, Commercial, Operations, E-commerce, Digital, Finance, Procurement and Design teams.

• Manage multiple workstreams, dependencies, approvals and deadlines through structured plans and trackers.

• Coordinate agencies, suppliers, media owners and external partners against agreed deliverables and SLAs.

• Track budgets and financial documentation, flagging scope changes or potential overruns.

• Ensure contracts, quotations, approvals, invoices, LPOs and proof of delivery are complete and properly archived.

• Maintain clear meeting notes, action logs and follow-ups.

• Support the Marketing Manager on additional priorities within the scope of the role.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, Communications or a related discipline is mandatory.

• A postgraduate qualification in Marketing, Business Administration or a related field is preferred.

• Approximately 8 to 12 years of relevant marketing experience, preferably within retail, lifestyle, luxury, fashion, hospitality or an advertising agency serving comparable brands.

• Demonstrated experience managing integrated marketing programmes across offline, social, digital and CRM touchpoints.

• Experience of graphic-design and AI-enabled creative tools to develop mood boards, campaign concepts, presentation assets, artwork adaptations and other high-quality marketing/creative materials within demanding timelines.

• Strong hands-on experience in offline media, mall marketing, partnerships, events, PR coordination and creative/content development.

• Experience working with agencies, media owners, mall teams, brand principals and cross-functional internal stakeholders.

• UAE market experience is strongly preferred.

• Experience working across multiple GCC markets would be an advantage.

• A valid UAE driving licence is required.

Skills and Competencies

• Retail and commercial orientation: Understands how marketing activity contributes to customer engagement, footfall, conversion, brand equity and wider commercial objectives.

• Creative and content capability: Demonstrates strong judgement in briefing, reviewing, enhancing and executing content across varied communication channels.

• English language, copywriting and editorial capability: Exceptional written and verbal English-language proficiency is required. The candidate must demonstrate strong copywriting, editing and proofreading skills, with the ability to enhance content for accuracy, clarity, impact and audience relevance. The candidate should be able to adapt messaging to reflect the distinct personality, positioning, voice and tone of the Group’s concepts and the brands it represents, while maintaining consistency across campaigns, presentations, CRM, digital platforms, PR materials, partnerships and customer-facing communications.

• Integrated campaign management: Can connect offline media, mall marketing, partnerships, events, CRM and digital support into cohesive customer-facing programmes.

• Project management: Plans and manages multiple workstreams, stakeholders, dependencies, budgets and deadlines with strong execution discipline.

• Stakeholder management: Builds effective relationships and manages expectations across senior internal stakeholders, agencies, vendors, malls, brand principals and external partners.

• Communication: Produces clear briefs, reports, presentations and business correspondence, and communicates confidently with internal and external stakeholders.

• Attention to detail: Maintains high standards of accuracy across artwork, contracts, timelines, approvals, media placements, reports and financial documentation.

• Problem-solving: Anticipates execution risks, resolves operational issues and escalates material concerns appropriately.

• Organisation and prioritisation: Manages competing deadlines effectively in a fast-paced, multi-brand retail environment.

• Technical, design and AI proficiency: Advanced working knowledge of Microsoft Excel and PowerPoint is mandatory. Proficiency in relevant graphic-design and content-development tools such as Adobe Creative Suite, Canva or comparable applications is required, along with practical knowledge of AI-enabled creative tools. Familiarity with project-management and reporting tools is also desirable.

• Language: Exceptional written and spoken English is mandatory.