Job description

Job Description:

Head of Rest of World Marketing – 12 month FTC

Competitive Salary, Bonus & Benefits

Dubai / Hybrid working
Fixed Term Contract (12 months)

40 hours per week

Closing date – 1st September 2026
 

We make health happen

At Bupa, our purpose is simple. We're helping people live longer, healthier, happier lives and making a better world. You will play a key role in bringing that purpose to life across Europe, the Middle East and Asia. You will lead the development and delivery of commercial marketing strategies that help more people access high quality healthcare and health insurance solutions around the world.

This is a leadership role within ‘Bupa Global’ – our International Private Medical Insurance (IPMI) business.

If you're an experienced marketing leader who enjoys combining strategy with execution, building high-performing teams and making a measurable commercial impact, we'd love to hear from you.

Key Responsibilities

• Develop and deliver regional marketing strategies across Europe, Middle East and Asia

  
  

• Partner closely with regional leadership teams, sales teams and business partners to deliver customer-focused marketing plans.

  
  

• Manage multi-million-pound marketing budgets to align with commercial plans

  
  

• Own relationships with international media, creative, PR and events agencies to maximise marketing effectiveness and return on investment.

  
  

• Oversee regional communications, content and social media strategies

  
  

• Lead and develop a diverse international marketing team across multiple locations.

  
  

What We're Looking For

• Similar role (e.g. Head of Marketing) within Insurance / FS sector – essential

  
  

• International work experience (UK & UAE) - essential

  
  

• Significant expertise across brand, digital, demand generation, content and performance marketing.

  
  

• A strong track record of leading a high calibre international marketing team

  
  

• Excellent stakeholder management and influencing skills (Exec level)

  
  

• Experience managing agencies, budgets and large-scale marketing programmes.

  
  

• Strong commercial acumen, strategic and innovative mindset.

  
  

Benefits

Our benefits are designed to make health happen for our people. Viva is our global wellbeing programme and includes all aspects of our health – from mental and physical, to financial, social and environmental wellbeing. We support flexible working and have a range of family friendly benefits.

Specific benefits for the role are aligned to the geographic location of the incumbent. Benefits include management bonus, pension eligibility and private medical insurance.

Why Bupa

We're a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

We encourage all of our people to "Be you at Bupa". We champion diversity, and we understand the importance of our people representing the communities and customers we serve. That's why we especially encourage applications from people with diverse backgrounds and experiences.

Bupa is a Level 2 Disability Confident Employer. This means we aim to offer an interview/assessment to every disabled applicant who meets the minimum criteria for the role. We'll make sure you are treated fairly and offer reasonable adjustments as part of our recruitment process to anyone that needs them.

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