Job description

• Develop and execute the sales strategy for refrigeration equipment/solutions, coldroom and air-conditioning and fit-out projects, in line with annual revenue and margin targets.
• Identify, qualify, and convert leads across supermarkets, hypermarkets, F&B chains, hotels, restaurants, cold storage/logistics operators, and commercial developers.
• Build and manage relationships with consultants, MEP contractors, architects, and main contractors to secure specification and tender inclusion.
• Prepare and present technical-commercial proposals, cost estimates, and BOQs for refrigeration installations and interior fit-out works.
• Lead the full sales cycle: prospecting, site visits, technical scoping, quotation, negotiation, contract closure, and handover to the project/operations team.
• Coordinate with design, engineering, procurement, and project teams to ensure quotes are accurate, deliverable, and competitively priced.
• Monitor market trends, competitor activity, and pricing across both refrigeration and fit-out sectors to inform strategy.
• Represent the company at trade exhibitions, client meetings, and industry events (e.g. Gulfood Manufacturing, The Big 5) to generate leads and brand visibility.
• Maintain accurate pipeline, forecasts, and client records in the CRM; deliver regular sales performance reports to senior management.
• Mentor and provide guidance to junior sales/business development staff, where applicable.

Skills

Sales & Business Development

• Proven track record in B2B sales and business development, ideally within refrigeration, HVAC/air-conditioning, MEP, or interior fit-out sectors
• Demonstrated experience developing and executing sales strategies against revenue and margin targets
• Strong lead generation, qualification, and conversion skills across a mixed customer base (retail, F&B, hospitality, cold storage/logistics, commercial developers)
• Full sales-cycle ownership: prospecting, site visits, technical scoping, quotation, negotiation, and contract closure

Technical & Commercial Acumen

• Working knowledge of refrigeration/coldroom systems, air-conditioning, and fit-out/construction processes
• Ability to prepare technical-commercial proposals, cost estimates, and BOQs
• Comfortable coordinating with design, engineering, procurement, and project/operations teams to ensure proposals are accurate and deliverable
• Understanding of tender and specification processes within the construction/MEP industry

Relationship & Stakeholder Management

• Experience building and managing relationships with consultants, MEP contractors, architects, and main contractors to secure specification and tender inclusion
• Strong client relationship management and consultative selling skills
• Comfortable representing the company at trade exhibitions and industry events (e.g. Gulfood Manufacturing, The Big 5)

Commercial & Analytical

• Market and competitor analysis skills across refrigeration and fit-out sectors
• CRM proficiency for pipeline management, forecasting, and reporting
• Strong reporting discipline — comfortable presenting sales performance to senior management

Leadership & Soft Skills

• Team leadership/mentoring experience, or readiness to guide junior sales/BD staff
• Excellent negotiation, presentation, and communication skills
• Self-driven, target-oriented, and able to manage a complex, technical sales pipeline independently

Experience & Qualifications (typical expectations)

• Bachelor's degree in Engineering (Mechanical/MEP), Business, or related field
• Min 5+ years of relevant B2B sales experience, ideally in the UAE/GCC market, with sector exposure to refrigeration, cold chain, HVAC, or fit-out/construction
• Valid UAE driving licence and willingness to travel for site visits and client meetings