Job description
Key Responsibilities
● Execute and manage paid campaigns across Meta, Google (Search/Shopping/PMax), and TikTok
● Monitor daily performance and flag gaps — underperforming ads, audience fatigue, tracking issues, wasted spend
● Fix on-platform issues directly: pause/scale ad sets, adjust bids, refresh creative rotation, fix tracking
● Run A/B tests on ad creative, copy, and audiences
● Work with the creative team to brief and iterate on ad assets
● Report performance weekly with clear diagnosis of what's working/not and why
● Flag seasonal opportunities (Ramadan, White Friday, EOSS) to the Marketing Manager
Skills
Requirements
● 2–3 years minimum in e-commerce performance marketing, with UAE market experience — non-negotiable
● Hands-on expertise in Meta Ads Manager and Google Ads (Shopify experience a strong plus) (Bonus if you can also run TikTok and Snapchat ads)
● Comfortable with GA4, pixel/conversion tracking, and UTM discipline
● Based in the UAE, able to work full-time on-site