The Communications and Marketing Manager at Capital Motion is responsible for developing, implementing, and executing strategic marketing and communication plans to attract potential customers and retain existing ones. This role oversees all marketing, advertising, public relations, and communication activities to enhance the company’s brand presence and achieve business objectives across Capital Motion’s hospitality and F B portfolio.

Key Responsibilities

Strategic Planning Leadership

Develop and implement integrated marketing and communications strategies aligned with Capital Motion’s business goals. Lead the annual marketing planning process, including budgeting, forecasting, and performance measurement. Analyze market trends, guest insights, and competitor activities to identify opportunities and threats. Collaborate with senior management and restaurant leadership to define brand positioning and messaging for each venue.

Brand Management

Ensure consistent brand messaging across all Capital Motion venues and communication channels. Oversee the creation and maintenance of brand guidelines for each concept. Manage the company’s visual identity and ensure compliance across all touchpoints, including digital, print, and on-site materials.

Marketing Campaigns

Plan, execute, and monitor multi-channel marketing campaigns (digital, print, events, influencer partnerships, etc.). Coordinate with creative, digital, and media agencies for campaign development and execution. Track campaign performance, analyze results, and optimize strategies for maximum ROI.

Digital Marketing

Oversee the company’s digital presence, including websites, social media, email marketing, and online advertising for all venues. Develop content calendars and manage content creation for digital platforms. Monitor and report on digital analytics, adjusting strategies as needed to drive engagement and bookings.

Communications Public Relations

Develop and implement internal and external communication strategies. Draft and distribute press releases, media kits, and company announcements. Build and maintain relationships with media, influencers, and key stakeholders in the hospitality and F B industry. Manage crisis communications and act as the company spokesperson when required.

Event Management

Plan and coordinate company events, restaurant launches, sponsorships, and exhibitions. Oversee event logistics, promotion, and post-event analysis.

Team Management

Lead, mentor, and develop the marketing and communications team. Set clear objectives, provide regular feedback, and conduct performance appraisals. Manage relationships with external vendors, agencies, and freelancers.

Budget Management

Prepare and manage the marketing and communications budget. Monitor expenditures and ensure cost-effective use of resources.

Key Job Tasks

Conduct market research and analyze guest behavior and preferences. Develop marketing collateral (brochures, presentations, newsletters, menus, etc.). Manage and update company and venue websites and social media profiles. Write, edit, and proofread marketing materials and communications. Coordinate photo and video shoots for marketing purposes. Monitor media coverage and prepare regular reports. Organize and attend promotional activities, trade shows, and F B events. Ensure compliance with data privacy and advertising regulations. Evaluate the effectiveness of marketing programs and recommend improvements. Liaise with internal departments (operations, culinary, HR) to ensure alignment of marketing initiatives.

Qualifications

Bachelor’s degree in marketing, Communications, Business, or related field (Master’s preferred).5+ years of experience in marketing, communications, or related roles, preferably in hospitality or F B. Strong leadership, project management, and organizational skills. Excellent written and verbal communication abilities. Proficiency in digital marketing tools, analytics, and CRM platforms. Creative thinking and problem-solving skills. Ability to work under pressure and manage multiple projects simultaneously. Knowledge of the UAE hospitality and F B market is an advantage.

Additional Information