Location: Sharjah Head Office

Reports to: Marketing Intelligence Supervisor

Department: Marketing

Al-Bahar Background

Mohamed Abdulrahman Al-Bahar founded in 1937, is a leading business house in the Arabian Gulf with a vision to become the number one provider of customer value in construction equipment, energy and transportation, and materials handling industry.

Al-Bahar are dealers of Cat® machinery, heavy equipment and power systems for a wide variety of applications, including earthmoving, building and construction, mining, road making construction, demolition, waste and scrap handling, electric power generation, marine propulsion etc.

With more than 2,000 committed employees, Al-Bahar offers a highly engaging and supportive work environment in a culture that values, recognizes and rewards quality performance.

Our Human Resources Critical Success Factors are:

Continue to build and strengthen intellectual capital by hiring and retaining quality people, rewarding performance, and providing them with growth opportunities.

Job Overview

Responsible for performing market research and analysis to provide insights on the market, trends, competitors, potential and existing customers, using data visualization tools.

Job Responsibilities:

 Generate periodical Sales and Marketing Reports for the Executive Management.

 Gather data on competitors and analyze their prices, sales, and marketing strategies.

 Monitor industry statistics and follow market trends.

 Translate complex findings into written text and prepares periodic reports that track key performance metrics on sales & marketing trend.

 Work closely with internal and external teams, provide findings in reports and dashboards and present to other departments and relevant stakeholders.

 Collect & analyze data on customer demographics, preferences and buying behaviors.

 Conduct evaluation and verification activities designed to improve customer satisfaction and business performance.

 Create customer segmentation by demographic and behavioral characteristics.

 Conduct activities to ensure data integrity in CRM.

 Generate Ad-hoc Reports and Dashboard as and when requested.

 Identify and escalate opportunities to improve performance in sales & marketing.

Educational & Experience Background:

 Must have a university degree in Business Administration, Marketing, Commerce or related field.

 3 to 5 years of relevant experience.

Skills, Knowledge & Ability:

 CRM Knowledge and experience (Salesforce/ MS Dynamics preferably).

 High proficiency in Microsoft Excel & Power Point (Mandatory).

 Strong analytical skills and statistical analysis capabilities.

 Proficiency in Data Visualization Tools – Tableau / Power BI.

 Experience or knowledge of R/Python.

 Experience in MS Access/MS SQL.