Scope of work (JOB PURPOSE)

The Social Media Executive is responsible for managing and growing our social media presence across various platforms -driving engagement through compelling content and enhancing brand affinity. They will fully manage all influenced collaborations and will support the PR Manager with the overall running of the PR and Social Media in-house function including media site visits, PR events, onsite shoots etc.

Main Responsibilities

• Create and execute effective social media campaigns for LEGOLAND Dubai Resort that align with our business objectives brand identity and strategy.

• Develop, plan, and manage monthly content calendars, adapting content appropriately for each platform.

• Keeping up with the latest trends within the social media landscape, and appropriately identifying fresh and new ideas for the LEGOLAND Dubai Resort’s social media channels.

• Work closely with the brand and digital team to ensure consistent messaging in line with campaigns, for both the Parks and the Hotel.

• Create unique and engaging content aligned with the brand tone of voice to maximize audience engagement and reach.

• Ongoing monitoring and analysis of performance using key social media metrics, providing regular reports and recommendations based on insights identified.

• Community Management - coordinating, managing, and responding to queries and comments together with the Guest Services team across the social platforms.

• Coordinate with external vendors and resources to plan shoot briefs, secure talent for content creation and liaise with internal teams to execute.

• Support PR Manager with executing LEGOLAND Dubai Resort's influencer program, actively engaging with celebrities, family influencers and bloggers within our target market.

• Responsible for planning and management of all influencer visits from start to finish and being the key contact point for internal operations teams, with a strong willingness to work weekends when necessary (in return for lieu days).

• Support the PR Manager with media visits, PR events, onsite shoots, reporting and being an overall support to the in- house PR function.

Qualifications, Experience, & Skills

• 2+ years social media experience, preferably working with an IP brand.

• Exceptionally strong English written and verbal skills (Arabic is a plus)

• Deep understanding and knowledge of best practices across Facebook, Instagram, TikTok, YouTube, Twitter and Linkedln.

• Proficient with social media management and analytic tools

• High level of organization and time management skills

• Great team player with excellent communication skills

• Confident managing influencers, media, and VIPs

• Experience briefing and reviewing creative assets.

• Strong content creation skills, with a flair for creativity

• Willingness to work weekends (in return for lieu days)