Position: Digital Marketing Executive

Company: Nudge Marketing

Location: Dubai

Job Type: Full-Time

Job Overview

Nudge Marketing is seeking an experienced Digital Marketing Executive to drive and optimize our digital marketing initiatives. As a member of our team, you will play a key role in promoting our clients' products and services through effective digital channels. With your passion for marketing and technology, you’ll leverage digital platforms to boost brand awareness and revenue, contributing to our mission of delivering impactful marketing solutions.

Key Responsibilities

• Strategic Planning: Collaborate on strategies to build lasting digital connections with our audience.
• Social Media Management: Plan and monitor our presence across platforms like Twitter, Instagram, TikTok, and Facebook to increase engagement.
• Online Advertising: Launch and optimize digital ad campaigns (Google Ads, Meta Ads) to enhance brand visibility and engagement.
• SEO Initiatives: Lead SEO efforts, including keyword research and image optimization, to boost organic reach.
• Email Marketing: Create and distribute newsletters and promotional emails, using effective distribution channels.
• Content Creation: Generate creative ideas for content marketing and manage updates to our website.
• User Experience Enhancement: Work closely with designers to optimize user experience and site aesthetics.
• Analytics & Performance Measurement: Measure and analyze the performance of our digital campaigns using tools like Google Analytics and WebTrends.
• Trend Awareness: Stay up-to-date with online marketing trends to ensure strategies align with industry best practices.
• Partnership Management: Maintain strong relationships with media agencies and vendors to support and extend our campaign efforts.

Skills

Requirements & Skills

• Experience: Proven experience in digital marketing, with a background in roles like Digital Marketing Executive.
• Expertise in Digital Marketing: Strong grasp of digital marketing principles, including B2C & B2B social media, Google Ads, SEO/SEM, and email campaigns.
• Analytics Skills: Proficiency in analytics tools such as Google Analytics, NetInsight, and WebTrends.
• Creative Abilities: Skilled in graphic design, video editing, and content creation.
• Analytical Mindset: Ability to critically analyze campaign performance and suggest improvements.
• Communication Skills: Strong interpersonal and communication abilities.
• Education: Bachelor’s degree in marketing or a related field.