Company Description Team Lease Digital, a subsidiary of Team Lease Services Limited, specializes in staffing and solutions across diverse industries, including IT, Telecom, Engineering, and Finance. Recognized as one of the leading staffing providers in the country, the company has recruited over 80,000 professionals and currently deploys 10,000+ consultants with 200+ clients, including top Fortune 500 companies. With 7,000+ open jobs daily, Team Lease Digital strives to contribute to India's growing workforce. The company continues its mission of "Putting India to Work" and fostering professional opportunities across various sectors. Role Description This is a part-time remote position for an Ad Targeting Specialist. The role involves designing and implementing targeted advertising campaigns, analyzing ad performance metrics, and optimizing campaigns based on audience insights. Responsibilities include conducting market research, collaborating with marketing teams to develop targeted strategies, utilizing analytical tools to measure the effectiveness of campaigns, and making data-driven adjustments. The Ad Targeting Specialist will also be expected to manage digital advertising platforms and stay updated with the latest trends in the field. Qualifications Experience with Ad Targeting, Paid Media, and Campaign Management Proficiency in Data Analytics, Market Research, and using tools to interpret advertising performance Strong knowledge of Digital Advertising Platforms such as Google Ads, Facebook Ads, and Linked In Ads Understanding of Marketing Strategy, Audience Segmentation, and Optimization Techniques Excellent communication, organizational, and collaborative skills Knowledge of current advertising trends and emerging technologies Proven ability to work independently in a remote environment Bachelor's degree in Marketing, Business, Advertising, or related field (preferred)