Marketing Manager – Real Estate Developer Role Overview We are seeking an experienced, strategic, and results-driven Marketing Manager with a strong background in real estate development. The ideal candidate will have hands-on experience managing branding, project launches, digital campaigns, market research, and stakeholder coordination across residential, commercial, and mixed-use developments. Will assist in the planning, execution, and optimization of all marketing initiatives. This role plays a key part in shaping brand perception and supporting sales objectives for new and ongoing developments in Dubai. Key Responsibilities Marketing Strategy & Project Launches Develop and execute comprehensive marketing strategies for property developments from pre-launch through post-handover. Establish project positioning, key messaging, and target segments using market insights, customer profiling, and competitive analysis. Create go-to-market plans, media strategies, and launch timelines for new developments. Branding & Creative Direction Execute branding and visual identity development for new projects in collaboration with consultants, architects, and internal creative teams. Ensure all creative assets reflect premium, luxury standards and align with brand guidelines. Review, refine, and approve design materials, visuals, renders, brochures, videos, and campaign assets with the Head of Department. Campaign Management Manage integrated marketing campaigns across digital, print, social media, OOH, real estate portals, and PR channels. Work closely with sales teams to ensure campaigns generate high-quality leads and support conversion goals. Track KPIs, campaign performance, and ROI; adjust strategies to maximize effectiveness. Content & Production Oversight Execute marketing collateral including brochures, floor plans, 3D renders, 360 tours, videos, hoardings, sales kits, broker kits and digital assets. Coordinate production with the in-house creative team to ensure timely and high-quality content delivery. Support planning and execution of lifestyle shoots, property videos, walkthroughs, aerial content, and promotional visuals. Emails and Whats App Manage digital presence including websites, landing pages, SEO/SEM, social media strategy, and paid campaigns. Execute email and Whats App marketing campaigns. Collaborate with agencies to enhance online visibility, lead quality, and performance metrics. Sales Center & On-Site Experience Oversee design and execution of sales centers, mock-ups, show apartments, and project site branding. Ensure customer-facing environments deliver a premium, cohesive brand experience. Stakeholder & Agency Management Manage relationships with agencies, media partners, PR firms, branding consultants, and production vendors. Coordinate effectively with internal teams including sales, development, operations, and senior leadership. Ensure compliance with RERA, DLD, and advertising standards. Events & Activations Plan events such as project launches, broker events, exhibitions, investor presentations, and community activations working alongside events manager. Liaise with events manager for end-to-end event planning, branding, logistics, and post-event reporting. Qualifications & Requirements Bachelor’s degree in Marketing, Business, Communications, or related field.5+ years of experience in real estate or property development marketing in Dubai. Proven track record launching residential, commercial, or mixed-use developments. Strong understanding of the Dubai real estate market, customer trends, and development life cycles. Excellent communication, organizational, and stakeholder management skills. Ability to manage multiple projects simultaneously in a fast-paced environment. Strong creative judgment and attention to brand consistency and visual identity. Experience working with agencies, creative teams, and production vendors. UAE driving license is Mandatory