About us

At voco®, we’ve created a hotel brand that gives people a different choice. Hotels to count on but different enough to be fun. Unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. Our family of hotels are connected by their own sense of style and individual character and that’s something we make the most of. Finding the perfect mix of reliability and new experiences. Because we believe that when you respect individuality life gets interesting. 

At the heart of every great stay is a great host. We think the trick to hosting is to take the time to understand what your guests need, and want. So before they arrive, we find out more about them and how we can make their stay better. Whilst they are with us we give tempting recommendations of our favourite drinks or food, or tips for local experiences that they won’t find in any guide book.

Your day to day

To lead and drive Leisure and MICE revenue performance in alignment with IHG’s commercial strategy, brand standards, and “True Hospitality” values. The Director of Sales – Leisure & MICE is responsible for developing strategic sales plans, managing key accounts, and maximizing total revenue contribution while enhancing brand reputation and guest experience.

A little taste of your day-to-day

Every day is different, but you’ll mostly be:

• Develop and implement sales strategies to maximize revenue from Leisure and MICE segments.
• Achieve budgeted sales targets, room nights, banquet revenue, and overall profitability.
• Identify new business opportunities, markets, and partnerships locally and internationally.
• Analyze market trends, competitor activities, and customer needs to adjust strategies accordingly.
• Build and maintain strong relationships with key corporate, travel agents, tour operators, DMCs, and event organizers.
• Lead negotiations, contract agreements, and pricing strategies for Leisure and MICE accounts.
• Ensure high levels of client satisfaction and long-term business retention.
• Oversee MICE sales activities including site inspections, proposals, and event contracting.
• Coordinate closely with Banquet, Events, Revenue Management, and Operations teams to ensure seamless event execution.
• Ensure all MICE events are delivered in line with brand standards and client expectations.
• Lead, coach, and develop the Leisure & MICE sales team.
• Set the Goal for team, monitor performance, and conduct regular performance reviews.
• Foster a results-driven, collaborative, and customer focused sales culture.
• Represent the hotel at trade shows, exhibitions, sales missions, and networking events.
• Collaborate with Marketing on promotional campaigns, digital strategies, and brand positioning.
• Prepare regular sales reports, forecasts, and performance analysis for senior management.
• Flexible to work during peak business periods, events, and weekends when necessary

What we need from you

Bachelor’s degree / higher education qualification / equivalent in marketing or related field. Two to four years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team, or an equivalent combination of education and work experience 

How do I deliver this?​

We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels.

Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests 
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner

There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.

What we offer

We’ll reward all your hard work with a great salary and benefits – in addition to career development, employee room discounts and great work culture. 
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care, that you notice the little things that make a difference to guests as well as always looking for ways to improve -visit www.http://careers.ihg.com to find out more about us. 

Reliably Different - Welcome to voco® Hotels, IHG’s new upscale brand. We call our Hotels voco® – It means ‘to invite’ and ‘call together’ originating from Latin and representing our thoughtful, unstuffy and charming nature. Guests tell us that voco® is fun without being vanilla, trendy without being alienating and premium, without being stuffy. This unique and playful attitude, combined with a consistent level of quality, sits at the heart of our brand here at voco® Dubai Whatever we’re up to, at every instance, there are brand values and service behaviours that guide us... Brand values: Always dependable, Respect individuality & Be distinctive. Service values: Count on us to; Be natural & Make every stay special. Drawing on IHG’s years of experience in delivering True Hospitality, voco® Hotels gives people a different choice. Hotels that are reliable enough to depend on, but different enough to be fun. 

Our new family of hotels is connected by their individual characters, that make memorable travel dependable with unstuffy hotels, where people feel comfortable to relax, and just get on with relaxing. The moment a guest steps into one of our hotels, they walk into a genuinely memorable experience. The world's first voco® hotel opened in November 2018 in Gold Coast, Australia and the first voco® Hotel across IMEA is voco® Dubai. voco® Dubai is a location like no other with a premium ambience in the heart of Dubai and laid back yet attentive service from the friendly hosts. It’s location on the vibrant Shiekh Zayed Road is also connecting it to many daytime and night delights of the city from shopping, dining and entertainment experiences.