As the Marketing Specialist, you will directly report to the Marketing Manager. Your responsibilities will include, but are not limited to, the following:

Market Research and Analysis

• Conduct market research to understand the demand for EV chargers in Dubai and the UAE.
• Analyze competitors, market trends, and customer behavior to identify opportunities for growth and improvement.

Marketing Strategy and Execution

• Support the development and execution of marketing plans aimed at increasing brand awareness and market penetration.
• Plan and execute marketing campaigns across various channels, including digital platforms, print materials, and events.

Brand Management

• Maintain and enhance the company’s brand image.
• Ensure consistent brand messaging across all marketing materials, platforms, and communications.

Content Creation and Social Media Management

• Create engaging content for social media platforms, website, blogs, newsletters, and other marketing channels as required.
• Develop promotional materials such as brochures, flyers, presentations, and corporate profiles.
• Be responsible for managing and maintaining the company’s social media accounts, the CEO’s professional social media account, and the WattsWhere social media platforms.
• Work on planning, creating, filming, and publishing social media content aligned with marketing objectives.

Digital Marketing

• Manage and optimize the company’s online presence, including the website and social media platforms.
• Support SEO, SEM, and PPC activities to drive traffic, generate leads, and improve online visibility.

Events and External Activities

• Organize and participate in industry events, trade shows, exhibitions, webinars, workshops, and promotional activities.
• Visit project sites to film client testimonials, installations, and other marketing-related content.

Internal Collaboration and Support

• Work closely with sales, technical, operations, and other departments to align marketing strategies with sales and business goals.
• Coordinate with different departments to prepare company profiles, internal presentations, and marketing materials required for internal and external use.

Training and Internal Engagement

• Deliver marketing-related presentations during internship programs.
• Provide basic training and guidance to the technical team on camera presence, filming requirements, and on-site behavior aligned with marketing and branding standards.

Customer Engagement

• Engage with customers through various channels to support relationship building, brand trust, and customer satisfaction.

Reporting and Performance Monitoring

• Monitor and report on the effectiveness of marketing campaigns and activities.
• Use data and analytics to measure performance and support informed decision-making.

Skills

• Experience with production coordination (scheduling, post-production handoffs)

• Background in paid social advertising

• Eye for design and basic knowledge of tools like Adobe Creative Suite or Canva