Role Overview

The PR & Digital Marketing Director will lead the firm’s marketing, communications, and digital strategy, ensuring the firm is consistently represented as a premier legal advisor in the Middle East. This role combines strategic leadership with hands‑on execution, working closely with partners, practice leaders, and senior stakeholders to enhance visibility, reputation, and client engagement.

Key Responsibilities

Digital Presence & Website Strategy

• Lead the ongoing development and optimisation of the firm’s website, ensuring content accuracy, UX excellence, and alignment with brand positioning.


• Own and execute an SEO strategy to increase organic visibility, search performance, and inbound lead generation.


• Monitor and report on digital metrics, user behaviour, and engagement trends.

Thought Leadership & Content Strategy

• Build and deliver a content roadmap aligned with practice areas, legal developments, and business priorities.


• Partner with subject‑matter experts to produce high‑quality articles, insights, reports, and multimedia content.


• Ensure all content reinforces the firms authority, tone of voice, and strategic messaging.

Legal Rankings & Directories

• Lead submissions for Chambers, Legal 500, IFLR and other directories, ensuring the firm is strategically positioned for maximum recognition.


• Work with partners to gather matter highlights, client references, and evidence of excellence.


• Improve year‑on‑year outcomes through strategic narrative development and structured project management.

Public Relations & Media Positioning

• Develop and manage a proactive PR strategy to strengthen the firms presence across key media in KSA, the Gulf, and global legal press.


• Build and nurture media relationships, secure interviews, and coordinate press releases.


• Manage reputation‑related communications and ensure message consistency across all channels.

Campaigns & Business Development Alignment

• Design and execute integrated campaigns that support practice growth, events, and cross‑firm initiatives.


• Collaborate closely with BD teams and partners to align marketing activities with opportunities, priorities, and client needs.


• Develop campaign performance dashboards and optimise for ROI.

Brand Consistency & Quality Assurance

• Ensure clarity, consistency, and professionalism across all marketing outputs, collateral, and digital touchpoints.


• Maintain and evolve brand guidelines, tone of voice principles, and messaging frameworks.

Digital Performance & Lead Generation

• Track and analyse multi‑channel engagement (website, email, SEO, social, media coverage).


• Recommend enhancements based on performance insights.


• Drive measurable improvements in visibility, reach, and inbound opportunities.

Candidate Profile

Experience & Background

• 10+ years’ experience in marketing, PR, or communications.


• Essential: Strong track record working in professional services, ideally legal, consulting, or financial services.


• Proven ability to work closely with partners, senior stakeholders, and cross‑functional teams.


• Demonstrated success in increasing brand visibility, improving competitive positioning, and leading digital transformation.

Skills & Attributes

• Strategic thinker with the ability to roll up sleeves and execute independently.


• Excellent writing, editing, and messaging skills with exceptional attention to detail.


• Strong project management skills, able to drive complex submissions, campaigns, and initiatives.


• Confident communicator with media fluency and the ability to represent the firm externally.


• Advanced understanding of SEO, digital performance analytics, and content marketing.


• Professional maturity, resilience, and the ability to work in a dynamic, partner‑led environment.

The SR Group (Dubai) Limited is acting as an Employment Agency in relation to this vacancy.

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