Role Overview We are looking for a technically versatile Word Press Developer who goes beyond basic web development. This role sits at the intersection of web engineering, AI-assisted content production, and digital marketing execution. You will own the technical layer of Elaris's digital presence - from high-converting landing pages to booking integrations, CRM connectors, and performance-optimised web assets.
Key Responsibility Areas (KRAs)
1. Word Press Development and Site Management Build, maintain, and optimise Word Press websites across all four Elaris branches Manage themes, plugins, page builders (Elementor / Divi), and custom templates Ensure site speed, Core Web Vitals scores, and mobile responsiveness are consistently high Handle staging environments, backups, and version control (Git) Maintain uptime, security hardening, SSL, and server-side configurations
2. Landing Page Development Design and build high-converting campaign landing pages for services including bridal, hair, nails, and seasonal promotions Translate marketing briefs into fully coded HTML/CSS pages with pixel-perfect execution A/B test landing page layouts in coordination with the marketing team Integrate UTM tracking, Meta Pixel, Google Tag Manager, and conversion events on all pages
3. AI-Assisted Development and Content Production Use AI tools (Chat GPT, Claude, Git Hub Copilot, etc.) to accelerate HTML, CSS, and PHP code generation Generate and optimise AI images using tools such as Midjourney, Adobe Firefly, or DALL-E for landing pages, banners, and promotional assets Stay current with AI tooling that can reduce production time and improve output quality Ability to prompt-engineer effectively for both code and visual generation tasks
4. PHP Development and Custom Functionality Write and maintain custom PHP scripts for Word Press functionality Build or customise plugins for booking systems (Amelia, Fresha), forms, and data handling Debug server-side issues, resolve conflicts between plugins, and optimise database queries Handle .htaccess, c Panel/WHM configurations, and server error resolution
5. API Integration and Third-Party Connectivity Integrate and maintain APIs including Meta (Facebook/Instagram), Google Ads, Whats App Business, CRM platforms, and booking tools Connect marketing and operational platforms using Zapier, Make (Integromat), or direct REST/Webhook implementations Support the Whats App AI booking agent (Layla) with any web-layer integrations via respond.io Maintain data flow integrity between Word Press, CRM, and reporting dashboards
6. UI/UX Design and Visual Execution Apply UI/UX principles to all web assets - wireframing, layout hierarchy, typography, and colour consistency aligned with the Elaris brand Use tools such as Figma or Adobe XD to prototype pages before development Ensure all designs meet luxury brand standards appropriate for a premium salon audience in Dubai Maintain visual consistency across desktop and mobile touchpoints
7. SEO Technical Foundation Implement on-page and technical SEO including schema markup, canonical tags, XML sitemaps, and robots.txt Optimise images, lazy loading, and caching configurations for performance Support the marketing team with landing page SEO alignment for paid and organic campaigns
8. Performance Tracking and Analytics Setup Set up and maintain GTM containers, GA4 properties, and conversion tracking across all pages Configure Meta Pixel events, Google Ads conversion tags, and custom event triggers Provide technical support for attribution and campaign performance reporting
9. Email and CRM Technical Support Build and maintain HTML email templates for Whats App blast campaigns and CRM communications Support integrations between Word Press and email/CRM platforms (Hub Spot, Brevo, Mailchimp, etc.) Assist with lead capture forms, webhook routing, and data pipeline configuration
10. Collaboration and Turnaround Work closely with the Head of Marketing to execute campaign assets under tight deadlines Independently manage task queues across multiple simultaneous projects Document all builds, integrations, and configurations for internal knowledge management
Required Skills and Experience3 to 5 years of hands-on Word Press development experience Strong proficiency in PHP, HTML5, CSS3, Java Script, and j Query Demonstrated experience with API integrations (REST, Webhooks, OAuth) Hands-on experience using AI tools for code generation and image creation Solid UI/UX design sense with portfolio evidence Familiarity with GTM, GA4, Meta Pixel, and conversion tracking Experience with booking or appointment systems is a strong advantage Ability to work independently in a fast-paced marketing environment
Preferred Qualifications Prior experience in a beauty, wellness, hospitality, or luxury retail brand Knowledge of Arabic language (an advantage, not a requirement) Familiarity with respond.io, Fresha, Amelia, or similar platforms Experience working with performance marketing teams
What We Offer Competitive salary based on experience Work at the heart of a growing luxury salon group across Dubai Direct collaboration with senior marketing leadership Exposure to cutting-edge AI tools and marketing technology