Job Description

Roles & Responsibilities

• Develop and execute innovative marketing strategies that drive brand awareness and lead generation, ensuring alignment with company goals.

• Collaborate with cross-functional teams to develop and execute marketing strategies aimed at achieving budgeted growth

• Handle new store openings and new brands launch

• Plan Marketing Calendars and ensure execution

• Responsible for the financial performance of the brands in terms of same store growth, top line achievement etc

• Utilize technology and social media platforms effectively to enhance brand building and presence for all brands.

• Collaborate with creative and media agencies to ensure planned communication objectives are executed as per expectations

• Conduct market research to identify trends, customer needs, and competitive landscape, translating insights into actionable marketing plans.

• Oversee the creation and management of engaging content across various platforms, ensuring consistency in brand messaging.

• Collaborate with cross-functional teams, including sales and product development, to ensure cohesive marketing efforts and resource allocation.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business Administration, or related field. Advanced degree or relevant certifications are advantageous.

• 5-7 years of progressive experience in marketing, with a focus on brand management and marketing operations in the food and beverage industry.

• Proven track record of successfully leading marketing initiatives for multiple brands across diverse markets.

• Experience in managing both ATL and BTL campaigns, including digital marketing, social media, and traditional advertising.

• Strong analytical skills with the ability to interpret market data, consumer insights, and campaign performance metrics to inform strategic decisions.

• Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results within budget constraints.

• Proficiency in marketing analytics tools and platforms to track campaign performance and measure ROI.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.

• Creative thinking and problem-solving abilities to develop innovative marketing solutions and address challenges effectively.

• Strong leadership qualities with the ability to motivate and inspire team members to achieve common goals.

• Results-oriented mindset with a focus on driving tangible outcomes and achieving marketing objectives.

• Adaptability and flexibility to thrive in a fast-paced, dynamic work environment.

  
  

Strong attention to detail and a commitment to delivering high-quality work under tight deadlines