Job Description
Roles & Responsibilities
About the Role
We don't need someone who can use Canva and call themselves a designer.
We need a visual storyteller. A brand builder. Someone who can look at a blank canvas and see a finished campaign. Someone whose portfolio doesn't just show pretty pictures — it shows thinking, craft, intentionality, and range.
This is a role for a designer who has bled through deadlines, who knows the difference between design that looks good and design that performs, and who takes as much pride in a well-kerned label as they do in a full brand identity system.
You will be the sole creative engine of our visual output — owning everything from product packaging and brand identity to social media content, digital ads, and marketing collateral targeting audiences in the UK, Europe, and North America. This is not a role where you wait for direction. This is a role where you drive the visual direction of a growing international wellness brand.
If your work makes people stop scrolling, pick up a product, and trust a brand — you belong here.
What You'll Own:
Brand Identity & Visual Strategy:
Maintain, evolve, and fiercely protect the brand's visual identity across all touchpoints.
Develop brand guidelines, style systems, and design templates that ensure consistency across markets.
Bring a strategic design eye to every output — always asking: does this build the brand or dilute it?
Packaging & Print Design:
Design and refine product packaging for supplements and wellness products compliant with UK, EU, and US labelling regulations.
Produce print-ready artwork for labels, boxes, inserts, and leaflets with precision — bleed, crop marks, CMYK, the works.
Work closely with suppliers and printers to ensure the final physical product matches design intent.
Digital & Social Media Design:
Create scroll-stopping social media content (static, carousel, and story formats) for Instagram, Facebook, TikTok, and LinkedIn.
Design high-converting digital ad creatives for Meta, Google Display, and programmatic campaigns.
Build email marketing templates and landing page visuals that are both beautiful and built to convert.
Motion & Video:
Produce short-form motion graphics, animated ads, product reels, and branded video content.
Create animated social content using After Effects or equivalent tools.
Marketing Collateral:
Design brochures, catalogues, pitch decks, banners, trade show materials, and any marketing asset required by the business.
Support the Marketing Manager with creative assets for international market expansion campaigns.
Creative Process & Collaboration:
Take briefs from the marketing team and translate them into exceptional visual outcomes.
Deliver multiple creative concepts and present rationale behind design decisions — not just options, but thinking.
Manage your own workflow, timelines, and file organisation with zero hand-holding required.
The Portfolio We Need to See
Your portfolio is your interview. Before we read a single word of your CV, we will judge your portfolio. And here is exactly what we are looking for:
We want to see tool-specific, context-specific work — not a generic collection of pretty things. We want to see what tool you used and why, demonstrated through the work itself.
Your portfolio must include, at minimum:
✅ At least one full product packaging project (label + box or pouch).
✅ At least one brand identity project (logo, colour system, typography, usage).
✅ At least one digital advertising campaign (multiple formats/sizes).
✅ At least one print-ready multi-page document (brochure, catalogue, or brand book).
✅ At least one motion/animated piece.
Portfolios that are exclusively social media posts will not be considered. Portfolios without packaging or print work will not be considered.
On AI — Let's Be Transparent
We are not anti-AI. We are anti-deception.
We actively encourage the use of AI tools as part of a legitimate creative workflow:
What we will not tolerate:
❌ Submitting AI-generated images as original design work,
❌ Portfolios that are predominantly AI-generated with minimal human craft,
❌ Using AI to replace skill you don't actually have.