Job Description

Roles & Responsibilities

• Develop and implement innovative marketing strategies that resonate with target audiences and drive brand awareness.

• Conduct market research and analyse consumer trends to identify new opportunities and effectively position products.

• Collaborate with cross-functional teams, including sales and product development, to ensure marketing efforts align with business objectives.

• Manage and optimize digital marketing campaigns across multiple channels, including social media, email, and PPC.

• Develop and execute comprehensive digital marketing strategies that align with business goals, ensuring maximum ROI.

• Analyse and interpret data from various digital channels to optimize campaigns and improve customer engagement

• Collaborate with cross-functional teams to ensure cohesive branding and messaging across all digital touchpoints.

• Prepare and present regular reports on campaign performance and digital marketing metrics to stakeholder

• Lead the development and optimization of all group websites.

• Lead digital strategy for a portfolio through high-impact lead generation campaigns

• Using digital marketing strategies to drive traffic and create an invaluable customer experience.

• Managing all digital marketing platforms using a variety of digital marketing tools.

• Lead SEO initiatives to enhance organic search visibility and drive targeted traffic to the website.

• Stay updated on industry trends and emerging technologies to keep the company at the forefront of digital market

Desired Candidate Profile

• Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
• Minimum of 5 years of experience in marketing, with a proven track record in digital marketing and campaign management.
• Professional certifications such as Google Analytics, HubSpot, or similar are highly desirable.
• Experience in the technology sector is preferred, with a strong understanding of B2B marketing strategies.