Job Description

Roles & Responsibilities

About the Role: We are seeking a results-driven Digital Marketing Specialist based in India to own the strategy, execution, and optimization of paid social campaigns across TikTok and Meta. You will leverage mobile attribution platforms (Adjust, Appsflyer) and apply deep expertise in e-commerce, food delivery, and quick commerce (Q-commerce) to drive growth, maximize ROI, and scale our user acquisition efforts. Responsibilities: Develop and manage end-to-end paid social campaigns on TikTok and Meta platforms Configure and utilize Adjust and Appsflyer for accurate tracking, attribution, and reporting Analyze performance data to optimize bidding, targeting, creatives, and budgets Collaborate with e-commerce, food delivery, and Q-commerce teams to align marketing strategies with business objectives Conduct A/B tests on ad formats, copy, and audience segments to improve key metrics (CPI, ROAS, CAC) Prepare and present detailed performance reports and actionable insights to stakeholders Stay up to date with industry trends, emerging ad formats, and platform algorithm changes Work closely with creative and analytics teams to ensure cohesive campaign execution Required Qualifications: 3–5 years of hands-on experience in paid social media marketing Proven expertise launching and optimizing TikTok and Meta ad campaigns Strong technical knowledge of Adjust and Appsflyer for mobile attribution Demonstrated success driving growth in e-commerce, food delivery, or Q-commerce verticals Excellent analytical skills with ability to interpret data and translate into optimizations Solid understanding of performance marketing fundamentals (CPL, CPA, ROAS) Fluent in written and verbal English; strong communication and collaboration skills Ability to multitask in a fast-paced startup environment Preferred Qualifications: Bachelor’s degree in Marketing, Business, or related field Certifications in Google Ads, Facebook Blueprint, or TikTok Ads Experience with SQL, Google Analytics, or BI tools (e.g., Tableau, Looker) for deeper analysis Previous exposure to cross-functional growth initiatives and A/B testing frameworks Knowledge of programmatic advertising and other digital channels