Job Description

Roles & Responsibilities

Job Summary

We are seeking a creative, strategic, and results-driven Social Media Manager to oversee and grow our brand’s presence across digital platforms. The successful candidate will be responsible for developing content strategies, managing social media accounts, increasing audience engagement, creating compelling content, and analyzing performance to drive brand awareness and business growth.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with the company’s marketing objectives.

• Plan, create, schedule, and publish engaging content across platforms including Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and YouTube.

• Produce high-quality captions, graphics, short-form videos, reels, and stories that reflect the brand identity.

• Maintain a monthly content calendar and coordinate campaigns with the marketing and design teams.

• Monitor social media channels daily, responding to comments, messages, and customer inquiries in a professional and timely manner.

• Grow online communities by increasing followers, engagement, and audience interaction.

• Monitor social media trends, emerging platforms, and competitor activities to keep content fresh and relevant.

• Manage influencer collaborations and partnerships where applicable.

• Plan and execute paid social media campaigns in collaboration with the marketing team.

• Track campaign performance using analytics tools and prepare monthly reports with recommendations for improvement.

• Ensure brand consistency across all digital platforms.

• Coordinate photo and video shoots for social media content when required.

• Stay up to date with algorithm changes and platform best practices.

Desired Candidate Profile

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field.

• 2–5 years of experience in social media management or digital marketing.

• Strong understanding of major social media platforms and their algorithms.

• Excellent copywriting and communication skills.

• Experience with content creation tools such as Adobe Creative Suite, Canva, or similar software.

• Knowledge of video editing tools (CapCut, Premiere Pro, Final Cut Pro, etc.) is an advantage.

• Experience using scheduling and analytics platforms such as Hootsuite, Buffer, Meta Business Suite, or Sprout Social.

• Basic understanding of SEO and digital marketing principles.

• Strong analytical, organizational, and time-management skills.

• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Skills

• Photography and videography experience.

• Graphic design capabilities.

• Experience running Meta, LinkedIn, TikTok, and Google advertising campaigns.

• Influencer marketing and partnership management.

• Familiarity with AI-assisted content creation tools.

• Strong storytelling and brand-building skills.

Key Performance Indicators (KPIs)

• Growth in followers and audience reach.

• Engagement rate (likes, comments, shares, saves).

• Website traffic generated through social media.

• Lead generation and conversion from social platforms.

• Content production consistency and quality.

• Community response time.

• Return on investment (ROI) of paid campaigns.

• Achievement of monthly and quarterly social media objectives.

This role is ideal for someone who combines creativity with analytical thinking and has a passion for building engaging digital communities while delivering measurable business results.