Develop and implement marketing strategies that support business growth and strengthen brand positioning.
Lead brand management initiatives to enhance market presence across all channels.
Plan and execute product launches and go-to-market strategies for new and existing products.
Conduct market research and competitor analysis to identify trends, customer needs, and business opportunities.
Collaborate with Sales, Product Development, Technical, and other cross-functional teams to drive commercial success.
Develop trade marketing initiatives that support distributors, dealers, retailers, and channel partners.
Build strong relationships with key stakeholders, including architects, consultants, contractors, developers, and project owners.
Plan and execute integrated marketing campaigns across digital and traditional platforms.
Oversee digital marketing activities, including website management, social media, email marketing, content marketing, and online advertising.
Manage corporate communications, public relations, and brand consistency across all marketing channels.
Lead the planning and execution of exhibitions, trade shows, conferences, seminars, and customer events.
Develop marketing collateral, including brochures, catalogues, presentations, videos, and promotional materials.
Monitor marketing performance, campaign effectiveness, customer engagement, and return on investment (ROI), providing recommendations for continuous improvement.
Manage the marketing budget and ensure effective utilization of resources.
Lead, mentor, and develop the marketing team while fostering a culture of innovation, collaboration, and continuous improvement.