Job Description

Roles & Responsibilities

• Write clear, persuasive, and engaging copy for digital and print marketing materials.

• Create content for websites, landing pages, blogs, email campaigns, social media, advertisements, brochures, and promotional materials.

• Develop compelling product descriptions and marketing messages.

• Collaborate with marketing, design, product, and sales teams to create integrated campaigns.

• Ensure all content aligns with brand guidelines and maintains a consistent tone of voice.

• Proofread and edit content for grammar, spelling, clarity, and accuracy.

• Conduct research on industry trends, competitors, and target audiences.

• Optimize content for SEO and digital marketing performance.

• Manage multiple projects while meeting deadlines.

• Continuously generate creative ideas for campaigns and promotional initiatives.

Desired Candidate Profile

• Required Skills & Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.

  • 2–5 years of professional copywriting experience.

  • Exceptional written and verbal English communication skills.

  • Strong storytelling and creative writing abilities.

  • Experience writing for digital marketing, social media, websites, and email campaigns.

  • Knowledge of SEO best practices and keyword optimization.

  • Excellent proofreading and editing skills.

  • Ability to work independently and collaboratively in a fast-paced environment.

  • Strong organizational and time management skills.

  • Proficiency in Microsoft Office and content management systems (CMS).

  Preferred Skills

  • Experience with AI writing tools (e.g., ChatGPT, Jasper) and content optimization tools.

  • Familiarity with Google Analytics, SEM, and digital marketing principles.

  • Basic understanding of UX writing and conversion-focused copy.

  • Experience in B2B, technology, banking, fintech, or corporate environments is an advantage