The Social Media and Content Coordinator is responsible for planning, creating, and managing digital content and social media activities for the Retail Department and its brands. The role supports brand awareness, customer engagement, retail promotions, and- ecommerce initiatives through effective content creation, campaign execution, performance analysis, and collaboration with internal and external stakeholders.

• Write, edit, and curate engaging digital content across platforms and campaigns to strengthen audience connection and brand identity.

• Develop and implement creative branding strategies that enhance market visibility and align with organizational goals

• Manage and maintain social media calendars, track analytics, and leverage insights to optimize engagement and content performance.

• Lead photo and video shoots, ensuring creative direction aligns with campaign objectives and drives measurable conversions

• Collaborate cross›functionally with internal teams and external partners to generate innovative ideas that boost reach, sales, and partnerships.

• Execute and oversee digital marketing campaigns and branded initiatives, including rebranding strategies that support the departments long-term growth.

• Creating and assisting E›commerce website (following up and arranging shoots of the retail products, preparing the excel sheet of the description and details of each item)

Desired Candidate Profile

1.Diploma or Bachelor degree in marketing, Communications, Media Studies, Digital Marketing, Business Administration, or

a related field from a recognized university.

2.1–3 years of experience in social media management, content creation, retail marketing, e-commerce, or a similar role.

3.Understanding of retail operations, customer behaviour, product promotion, and digital marketing best practices.

4.Experience creating engaging content for social media platforms to promote products, campaigns, events, and customer experiences.

5.Familiarity with e-commerce platforms, online product listings, and digital sales campaigns is an advantage.

6.Proficiency in content creation and design tools such as Canva, as well as Microsoft Office applications.

7.Strong written and verbal communication skills with the ability to create compelling content that supports brand awareness

and sales objectives.

8.Creative, organized, and detail oriented, with the ability to manage multiple tasks and coordinate with internal teams, designers, suppliers, and external partners.

9.Passion for retail, lifestyle brands, customer experience, and emerging digital trends