Develop and execute social media strategies across Instagram, Facebook, LinkedIn, TikTok, and other platforms
Plan, create, and schedule engaging content calendars aligned with client goals
Collaborate with the design and content team to produce high-quality posts, reels, and campaigns
Monitor page performance, track KPIs, and prepare regular analytics reports
Manage paid social media campaigns and optimize ad spend for maximum ROI
Stay updated on the latest social media trends, algorithm changes, and platform features
Respond to comments and messages, and manage online community engagement
Coordinate with clients to understand brand voice, goals, and campaign requirements
Identify growth opportunities and suggest new content formats or platforms
Desired Candidate Profile
Bachelor's degree in Marketing, Communications, or a related field
2 to 4 years of experience as a Social Media Manager, preferably in an agency setup
Strong understanding of social media platforms, trends, and analytics tools
Experience with content planning tools such as Meta Business Suite, Hootsuite, or similar
Basic knowledge of graphic design tools like Canva or Adobe Photoshop is a plus
Excellent written and verbal communication skills
Ability to manage multiple clients and projects at the same time
Creative mindset with strong attention to detail
Prior experience working with UAE based brands is an advantage